Jfk Was His Assassination Inevitable Essay - 2409 Words

A popular misconception is that President John F. Kennedys assassination was an isolated event perpetrated by one man. This could not be farther from the truth. Instead, it was the result of a complex combination of domestic and foreign events. When President Kennedy was in office, he had to deal with many issues, ranging from business and finance to crime-fighting and war issues. Perhaps it is not as important to decide who it was that killed him, but why. President Kennedys decisions and courses of action were not popular with everybody, and thus it is not surprising that his assassination was inevitable. The people who might have wanted John F. Kennedy dead can be classified into the following groups: Russians, Cubans, Mobsters†¦show more content†¦Since Russia did not own any land or power in the US/Cuban region, Castro offered the Russians a chance to extend their sphere of influence. An opportunity which was not refused. Of course, the American government did not accept this situation readily. A plan to train and arm Cuban exiles who would return to Cuba to overthrow Castro was contrived. This secret operation was viewed as far less dangerous than a direct invasion by American troops.As the election of 1960 approached, the CIA had already made plans to overthrow Castro with the Cuban exiles. However, to the surprise of just about everyone, a young John F. Kennedy defeated favorite Richard Nixon by the slimmest of margins.Nonetheless, the invasion had to go on. The plan was to bomb Cubas airfields to prevent the Cuban military from killing the invading exiles. However, two things went wrong in the invasion. First, the CIA underestimated the Cuban army, and second, the airstrips were not all taken out, allowing the Cuban airforce to retaliate. Upon hearing news of this, the CIA told Kennedy that in order to succeed the US must provide air coverage for the exiles. Kennedy refused however, believing it would be foolish to provoke a crisis with the Soviets just in order to aid the exiles. Due to this, the exiles were given no chance and were quickly demolished, and the invasion had failed.Now that Castro knew the United States intentions, he knew he was in immediateShow MoreRelatedAssassination of John F Kennedy1119 Words   |  5 PagesAt approximately 12:30 p.m. on November 22nd, 1963 the world was shockingly stunned by a horrific incident that has forever changed the view of the events that occurred during this day. While our President was riding a convertible motorcade down Elm Street in Dealey Plaza, Texas he was abruptly struck by two penetrating bullets in the upper back and head. Our 35th President of the United States of America had been fatally assassinated by Lee Harvey Oswald, a sniper from the sixth floor of t he TexasRead MoreResearch Paper John F. Kennedy John F. Kennedy was the youngest person to be elected president and700 Words   |  3 PagesPaper John F. Kennedy John F. Kennedy was the youngest person to be elected president and to die president. Kennedy was an extraordinary man born on May 19, 1917 and became president in 1960. He did not know of his inevitable fate three years later in Texas. Kennedy seemed to be a favorite to all of America. Kennedy was a great president who had his own thoughts and ideals which caused him to have enemies that led him to his assassination. John F. Kennedy was born on May 19, 1917 in Brookline,Read MoreThe Assassination Of President John F. Kennedy1951 Words   |  8 Pagesrevolution impossible will make violent revolution inevitable.† JFK was a man defined by his morality, however his appeasing methods were perceived by some as a weakness, ultimately preluding his inescapable death. It is to a highly significant extent that the CIA was responsible for the assassination of President John F. Kennedy, as contrasting ideologies, acting as motive, integrated with extensive influence and power, enabled the CIA to eliminate JFK, to infiltrate their own desired means of governingRead MoreThe Assassination Of President John F. Kennedy1754 Words   |  8 Pagesthese conspiracies involve the assassinations of previous presidents, vice presidents, senators, civil rights activists and political figures. Assassinations although tragic are inevitable that usually occur due to political reasons or payments and they donâ€℠¢t only affect the lives of their families but the lives of innocent citizens. Three political assassinations that might interest you are the assassinations of President Abraham Lincoln, President John F. Kennedy and his brother Attorney General RobertRead MoreJohn F. Kennedy s President Of The Cuban Missile Crisis902 Words   |  4 Pagesarose during John F. Kennedy’s presidential term. It was made apparent that the Soviet Union was holding and building missiles in Cuba, it was named the Cuban missile crisis. Being a dangerously close country to the United States, JFK knew he needed to make a smart and safe decision, and fast. Kennedy had suspicions that this option would cause a third World War and end in a nuclear fallout. Kennedy’s determination to be a participative leader was effective in the fact that he met with many peopleRead MorePresident John F. Kennedy s Assassination2463 Words   |  10 Pages President John F. Kennedy s assassination has plagued the na tion for over fifty years. America has come to associate death, conspiracy, and change with the tragic events of November 22, 1963. John and Jackie Kennedy traveled from the White House to the state of Texas to began a campaigning tour for the upcoming presidential election. Kennedy began his trip with hopes of securing votes to help him secure a victory for the 1964 election. John F. Kennedy began his tour through Texas to regain supportRead MoreHistorical Investigation Report On John F. Kennedy1543 Words   |  7 PagesRiley Regan Mrs. Arrembide Period 1 14, April, 2015 Historical Investigation Report It’s November 22nd, 1963, President John F. Kennedy sits with his wife, Jackie, in the back of a limo (O’Reilly 257). Their driver, Bill Greer, takes them through the streets of Dallas, as people crowd the sidewalks to catch a glimpse of their beloved president. President Kennedy waves as people cheer and applaud him. Then a shot rings out, followed rapidly by two more shots. The people of Dallas areRead MoreThe Assassination Of President Kennedy Essay1787 Words   |  8 PagesThe assassination of the 35th President John F. Kennedy has solicited more curiosity than any other event during the twentieth century. The assassination of president Kennedy has become one of the most researched events in U.S history and is still thriving today. There have been numerous books, stories, films, research, and much more conducted on and around the events of the assassination. The horrific event was witnessed by hundreds of bystanders whom all qualified as the first p eople to have beenRead MoreLee Harvey Oswald Was Not the Lone Assassin1985 Words   |  8 PagesLee Harvey Oswald Was No Loner On November 22nd, 1963, President John F. Kennedy (JFK) was shot and killed in a motorcade running through Dealy Plaza, in Dallas, Texas. Shortly after, a man by the name of Lee Harvey Oswald was arrested and charged with the murder of President Kennedy. Over the years there has been much controversy over if Lee Harvey Oswald was in fact, the only man involved in the assassination of JFK. The assassination is still a topic of debate to this day and has spawned manyRead MorePersonal Response- Forrest Gump (Film)1528 Words   |  7 Pagesa little slow; although his mental impairment doesnt seem to bother him. In fact, the naivetà © that comes from his limited understanding of the world around him gives Forrest a uniquely positive perspective of life. Forest overcomes the challenges in his life, becoming a star football player, a war hero, a successful businessman, and something of a pop icon. Through it all, however, there is one defining element in his life: his love for Jenny. She is never far from his thoughts, no matter what

Case Analysis City Of Houston Texas V. Hill

I. Name or Title: City of Houston, Texas v. Hill II. Legal Citation: 482 U.S. 451 III. Statement of Facts: A gay right’s activist was arrested for the municipal ordinance of interrupting an officer while performing their duties when officers approached his friend and he tried to sidetrack them by screaming out at them to â€Å"pick on someone their own size.† The activist brought the case to the United States District Court for the Southern District of Texas, which then was overlooked a panel of the United States Court of Appeals for the Fifth Circuit. IV. Issue: Is it unconstitutionally overbroad under the First Amendment to commit a municipal ordinance by interrupting any police officer while he or she is performing their duties? V. Holding and Action: Yes. Affirmed VI. Rationale: The United States District Court for the Southern District of Texas rejected Hill’s dispute that the ordinance was unconstitutionally vague or overbroad. The court stated that it was not vague because, â€Å"the working of the ordinance is sufficiently definite to put a person of reasonable intelligence on fair notice of what actions are forbidden.† This court felt that the words used in defining the ordinance, such as, ‘interrupt,’ is adequately clear, understandable, and a very common, routine word. This was soon reversed by the Court of Appeals when they were suggested, by the city, to call a vote, which resulted in a vote of 8-7. The Court of Appeals agreed that the ordinance was not vague, butShow MoreRelatedThe Assassination of John Fitzgerald Kennedy2042 Words   |  9 Pagesstreet, a sniper hided in the sixth floor window in the City Library, shot President Kennedy by two bullets, one on the head one on the neck. Kennedy was declared his death after sent to the hospital in half hour later, and Lyndon Johnson became the new United States president in few hours of death of John F. Kennedy. On the same day, Oswald was arrested in the few hours by policemen. Then, he was shot two days later in the building of the city police department. The one of the youngest presidentRead MoreAmerican Revolution and Study Guide Essay example5377 Words   |  22 PagesMadison Lafayette Privateering Virginia Company Nathaniel Bacon George III Loyalists/Tories Iroquois Confederacy Headright system Baron Von Steuben Treaty of Paris 1783 Middle passage Thomas Hutchinson Bunker Hill Half-Way covenant Abigail Adams Battle of Saratoga The Great Awakening Adam Smith English Civil War John Calvin Jonathan Edwards Joint-stock Co. Enclosure Movement Jamestown Chesapeake No taxation without representation Read MoreFundamental Financial Accounting Concepts13807 Words   |  56 PagesCONCEPTS Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright  © 2013, 2011, 2008, 2006, 2003, 2000, 1998, 1996 by The McGraw-Hill Companies, Inc. All rights reserved. Printed in the United States of America. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., includingRead MoreThe Censorship of Art Essay example14698 Words   |  59 Pages the RIAA’s response provoked opposition from record companies, radio and TV representatives, and musicians, who felt that the RIAA’s label amounted to censorship and an abridgement of First Amendment rights. The dispute finally shifted to Capitol Hill, where a hearing was held before the Senate Comm ittee on Commerce, Science, and Transportation on what by then had come to be known as the issue of porn rock. 2. The Senate Hearing on Record Labeling The Senate Hearing on record labelingRead MoreStrategy Management18281 Words   |  74 PagesConfirming Pages Strategic Management CONCEPTS CASES FRANK T. ROTHAERMEL Georgia Institute of Technology rot12737_fm_i-xlvi.indd iii 17/11/11 7:37 PM Confirming Pages STRATEGIC MANAGEMENT: CONCEPTS AND CASES Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright  © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Printed in the United States of America. No part of this publicationRead MoreSolution Manual, Test Bank and Instructor Manuals34836 Words   |  140 PagesMethod, 5th Edition_Daryl L. Logan (SM) A First Course in the Finite Element Method, SI Version, 5th Edition_ Daryl L. Logan (SM) A Framework for Marketing Management, 4E_Philip R Kotler,Kevin Lane Keller (TB) A Friendly Introduction to Numerical Analysis,Brian Bradie (ISM) A Guide to International Financial Reporting Standards, 3rd Edition_Belverd E. Needles, Marian Powers (SM+TB) A Guide to Modern Econometrics, 4th Edition_Marno Verbeek (SM) A History of Modern Psychology, 10th Edition _ DuaneRead MoreMumbai Mall Culture8581 Words   |  35 Pages  shopping precinct, orpedestrian precinct. The majority of British shopping centres are located in city centres, usually found in old and historic shopping districts and surrounded by subsidiary open air shopping streets. Large examples include the  Manchester Arndale,  Bullring Birmingham,  Liverpool One,  Buchanan Galleries  in  Glasgow  and  Eldon Square  in  Newcastle upon Tyne. In addition to the inner city shopping centres, large UK  conurbations  will also have large out-of-town regional malls such as  MeadowhallRead MoreStarbucks Corporation12076 Words   |  49 Pagesaround the world. This case looks at issues that are arising as Starbucks seeks to dominate specialty coffee markets around the world and explores what changes in strategy might be required. This case was written by Professors Suresh Kotha and Debra Glassman, both from the University of Washington, Business School, as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Some of the facts provided in the case have been disguisedRead MoreCase Studies67624 Words   |  271 PagesCase Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China, 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beeflessRead MoreCoco Cola18335 Words   |  74 Pages3  Channel stuffing settlement * 3.4  Bribery accusations * 3.5  H2NO * 3.6  Tax issues * 3.6.1  Vietnam * 3.7  Nazi Germany and World War II * 3.8  Investments and operations in apartheid South Africa * 3.9  The Bigio family case * 4  Employee issues * 4.1  Racial discrimination * 4.2  Bottling plant murders * 4.2.1  Guatemala * 4.2.2  Colombia * 4.2.3  SINALTRAINAL lawsuit * 4.3  Shareholder resolution attempt (2002) * 5  Boycotts and controversies

Recruitment and Selection Strategy Free Sample for Students

Questions: 1.How Would you Describe McDonalds Business Strategy? What are the Foundations of its Competitive Advantage ?2.How has McDonalds aligned its Business, Human Resource, and Staffing Strategies?3.What are some possible talent-related threats that could eat away at McDonalds Competitive Advantage? Would higher turnover or a tight Labor Market in which it is Difficult to find talented People be a Problem? What would you Recommend the Company should do to Maintain its Competitive Advantage over the next Five Years. Answers: 1.McDonalds business strategy: McDonalds business model is largely based on franchisees, suppliers and the employees working for the organization. The Fast Food Giant has always aligned its business strategy with the organizational people. McDonalds value their people, both consumers and the employees and believes in serving the best quality products to consumers. The Organization has always focused on satisfying the consumers (Joyce et al. 2015). The business strategy is inclined to work effectively and provide the best quality service to its consumers. People of McDonalds are focused towards achieving the same organizational goal. Among the three corporate strategies, treating the consumers rightly has been the most important corporate strategy undertaken by McDonalds. It has also been evident that the five people principles reflected by the human resource strategy of McDonalds include, respect and recognition, values and leadership behavior, competitive pay and benefits to the employees and staffs, continuous learning culture that automatically help in personal growth and development (Dundon and Wilkinson 2014). This particular business strategy can be regarded as the corporate strategy that helps the organization to gain competitive advantage in the market of operation. The foundations of McDonalds competitive advantage: There is no doubt that the foundation of McDonalds competitive advantage depends largely depends on how the organization value its consumers and employees. Other competitive advantage strategies used by McDonalds are cost leadership and business expansion strategies in the international market. Product and service standardization always lies in the cornerstone of the business strategy of McDonalds (Sardar and Talat 2015). The restaurant also offers a large variety of food comprising of hamburgers, cheeseburgers, Mac burgers and various other options ranging from chicken wraps, Chicken Nuggets and a large variety of desserts as well including sundaes, soft serve cones and other beverages. Other factors that add to the competitive advantage of the organization are: Cheap price of the food products. The Organization utilizes the economies of scale and the human resource of the organization to achieve the cost advantage (Miller 2016). McDonalds is true to its fast food format and is well known for its uncompromising fast delivery of food product to the consumers. The quality and taste of food is universally accepted (Leekha and Sharma 2014). The consistency in the taste of the product has eventually helped in creating customer loyalty towards the organization. 2.McDonalds alignment of its business strategies with human resource and staffing strategies Human resource: McDonalds believes that organizational effectiveness depends on having the right people assigned with the right job and responsibility. The service of the restaurant depends on serving people at the high pace. The Companys success is largely depended on the way the staffs treat the consumers (Leekha and Sharma 2014). Therefore, depending on the changing needs of business, the staffing approach should also change. McDonalds follows a learning culture as the organizational policy. A continuous trend of training and development is carried on in the organization to prepare the employees to meet with the dynamic demand of customers. McDonalds has identified people as one of the three corporate strategies, as the major component of the growth strategy. It has also been found that McDonalds has claimed to be the best employer in the community where it serves. The organization values the employees and considers their contribution is vital for the continuous growth of the organization even in the international market (Nadolny and Ryan 2015). McDonalds adopt the Five people principles as a part of their Human Resource Strategy. The human resource strategies include respect and recognition of the staff, values and leadership behavior, competitive pay and benefits and to be sure that the employees have enough resources to satisfy the needs of the customers (Kasperkevic 2016). Staffing strategy: If the case of recruitment and staffing is considered, it has been found that most of the employees at McDonalds are teenagers or they are in their early 20s. The Organization takes serious pride in hiring and employing the right people to serve the consumers right. In order to retain the employees, the business model emphasizes on the financial and the operational functions (Leekha and Sharma 2014). To ensure that the recruited staffs are efficient enough to serve the customers at its outlets, they undertake the strategy of hiring the local people. In addition to this, McDonalds also hire people from the job career fairs and other local hiring centers. The skills and behavior of the recruited employees are identified and the most eligible candidates are hired. The employees are trained to provide the quality service to the consumers. It has to be understood that the staffs of McDonalds are not only responsible for serving the customers but there are staffs for other purposes like cleaning and quick service. All these require to ensure the right recruitment and staffing strategy of the employees and the same is ensured from the organizations end as well (Nadolny and Ryan 2015). 3.Talent related threats for McDonalds The Organization takes great pride in its people and always try to focus on improving the condition of the people that they could serve the consumers well, but the in the recent labor market, the difficulty for the organization to attract the right talented group of people is inevitable. Threats related to minimum labor wage: It has been found that McDonalds has been facing challenges as the minimum wage for the employees has been found to increase. The alliance of the workers and labors has become a significant challenge for the management to carry out their organizational operational activities. Threats related to retention of employees: In addition to this, even with continuous approach to retain employees by the means of monetary incentives and bonuses, employee turnover is common (Neate 2016). Threats related to manned employees: The challenges have been recognized by the management and it has also been found that the managers have planned to include the service of robots instead of human in serving consumers in the outlet. However, with this approach the relevance of serving people will be lost (Kasperkevic 2016). The organizational strategy and culture is largely depended on treating the people of the organization and the consumers right but the organization might face challenges in meeting the demand of the people. Recommendations to maintain competitive advantage over next five years The organizational strategies are effective enough to meet the competitive challenges in the market. For instance, the organization has always focused on the pricing strategy and has made the price of its product, competitive enough to compete with its competitors like Burger King, KFC, Chipotle, Taco Bell and others. A number of recommendations can be made to meet the competitive advantage in the coming years: Proper dining outlets: The restaurant can come up with a number of outlets where the consumers can have proper dining options instead of self serving. This shall attract families and people in groups who opt for dining together (Kasperkevic 2016). The present outlet structure is more focused towards serving the burger hungry people. Availability of various options of food: The fast food giant might also come up with serving varieties of food and beverage options rather than limiting its menu to burger and other fast food items. Focusing on the cost strategy: The organization is well known for its cost strategy and this has to be the prime focus of the management to maintain the competition in the market. It is expected that if McDonalds focuses on these strategies, the organization can easily overcome the challenges that might occur in future. References: Dundon, T. and Wilkinson, A.J., 2014.Case Studies in Global Management: Strategy, Innovation and People Management. Tilde Publishing and Distribution. Joyce, M.L., Krentler, K.A. and Lambert, D.R., 2015. Recruitment Without Responsibility: The Problem of Sojourner Adaptation. InProceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference(pp. 245-249). Springer International Publishing. Kasperkevic, J., 2016 Ex-McDonald's CEO suggests replacing employees with robots amid protests Available at: https://www.theguardian.com/us-news/2016/may/25/former-mcdonalds-ceo-threatens-replace-employees-robots [Accessed on: 2-4-2017] Leekha Chhabra, N. and Sharma, S., 2014. Employer branding: strategy for improving employer attractiveness.International Journal of Organizational Analysis,22(1), pp.48-60. Miller, C.J., 2016. Would Opening a Satellite Office in or near a Major Metropolitan City Be Beneficial in the Successful Recruitment and Retention of High Potential Young Employees?. Nadolny, A. and Ryan, S., 2015. McUniversities revisited: a comparison of university and McDonald's casual employee experiences in Australia.Studies in Higher Education,40(1), pp.142-157. Neate, R., 2016 McDonald's in crisis: can it fight off the Five Guys threat? Available at: https://www.theguardian.com/business/2015/may/02/steve-easterbrook-mcdonalds-fast-food-big-league-burgers-shake-shack [Accessed on: 2-4-2017] Sardar, R. and Talat, M.A., 2015.What managers believe as important while recruitment in fast food industry within Norway: A case study of Burger King and McDonalds(Master's thesis, University of Stavanger, Norway).

A KFC free essay sample

If one international brand must be selected as the most favourite one for Chinese consumers, it would be Kentucky Fried Chicken, or KFC as it is known more commonly. According to questionnaire survey conducted by the globally-renowned marketing researching company AC Nielsen in 30 China cities in 1999, KFC was accepted by Chinese consumers as â€Å"the most popular brand† and ranked as the No. 1 among top ten international brands in China. With the increasing abundance of managerial experience, the expanding number of staffs and the gradually impeccable management system, KFC accelerates its velocity of development since entering the Chinese market in 1987. Up to now, there are over 3,200 outlets in more than 700 cities across China and the number keeps growing rapidly, which makes China the largest overseas market of KFC. It cannot be denied that KFC has achieved great success in China and the prosperity cannot be separated from its effective international business development roadmap for the Chinese market. Mode of Entry In the late 1980’s and early 1990’s when KFC entered China joint ventures were the only viable option for mode of entry due to government regulation. Initially KFC China formed joint ventures with local partners chosen by the government. The first joint venture was with the Government Poultry Department but this faced problems. Afterwards, KFC successfully partnered with the Tourist Department to form a joint venture because they had sufficient funds. This model was successfully replicated with many local partners across China. It effectively leveraged the tangible and intangible local resources of the joint venture partners, over time transferring them to KFC. Once joint ventures were no longer required by the government in the mid 1990’s KFC began buying out its partners and refrained from entering into new joint ventures. This gave KFC control and avoided disagreements commonly associated with joint ventures. KFC initially chose a regular chain model, rather than franchising as the mode of entry to the Chinese market because of a lack managerial skills and fear of losing their secret recipe. In 1992 after the fast food market matured, they introduced franchise method which helped KFC to expand faster. The first franchise territory was centred on the ancient Chinese city of Xian in 1993; however this produced mixed results and no more franchises licenses were issued until the year 2000. In early 2008 there were only a few dozen franchise stores out of over 2000 in China. In 1987 KFC opened its first outlet near Tiananmen Square in Beijing. Since then they have opened over 3,200 outlets in more than 700 cities across China. It is believed that a vital ingredient to KFC’s early success was its leadership team at the time. The pioneering team known as the ‘Taiwan Gang’ collectively had decades of fast-food industry experience prior to landing in China. Many of the team were from Taiwan or other South East Asian countries and understood Chinese culture. This meant that they knew how to manage relationships with government and joint venture partners, and also which strategies would be successful in the Chinese market. International Alliances At the time KFC entered China Joint Ventures were a necessity. In the late 1980s many businesses in China were at least part, if not wholly owned by the government. This meant that choosing the right partners was of vital importance for KFC as this would ensure business and political connections and help to build guanxi. Overall KFC chose the right Joint Venture partners in China. This was a complex process, and in each city KFC worked with different partners. There were often multiple partners within each city. For example partners in Beijing included a state owned bank and a food distributor/retailer. In Shanghai the New Asia Group led the Joint Venture partners. This was later merged into a hotel and catering group that remains affiliated to the Shanghai Municipal Government. These alliances and Joint Ventures proved pivotal to KFCs early success, guiding them through Chinas government regulatory and licensing hurdles. It helped that the partners were either pseudo-government enterprises, or already involved in the food distribution/retailing industries. However these alliance and joint venture relationships have often been complex, with many examples of disagreements. One of the most common areas of disagreement was against KFCs drive for system standardisation and centralisation to build a more efficient supply Chain. This disagreement was based around self-interest, as many of KFCs partners had established supply relationships with local partners outside of the KFC system, and to withdraw from those would mean a loss of guanxi. Other disagreements stemmed from a difference of short term and long term goals and business strategy. The nature of KFCs alliances in China has changed since the mid-1990s as the government has relaxed its stance on FDI and foreign ownership. As explained earlier KFC has also begun to franchise in China, with mixed levels of success. Human Resource Management One of the factors of the success of KFC comes from the outstanding managing group. Most of the managers they hired are from Taiwan which they called â€Å"Taiwan Gang† in 1990s. They have at least ten years’ experience in fast food industry, and some of about them have 15 to 20 years. Some of them even have working experience in McDonald’s. There are two reasons why Taiwanese dominated the leadership in KFC. First, the population of 23 million which is three to five times than Hong Kong and Singapore is one of the advantages. The fast food industry had been operating in Taiwan since the beginning of 1990s. Therefore, there are more restaurant management talents in Taiwan. Second, the education in Taiwan is highly related to Chinese culture, history, literature†¦etc. Thus, these Taiwanese have better understanding about Chinese culture even though they were studied in the West. Therefore, they have better understanding for the Chinese market. Also, Taiwanese can speak and write Mandarin better than managers from Hong Kong or Singapore. KFC also spent a lot of money and effort on training their employee in different aspects with systematic and scientific method. This not only enhanced the skilled of the employees but also built the culture of the company step by step. KFC provides good incentive strategies to their employees. For instance, they rate the best worker of the month and reward them. They also held competitions for employees such as â€Å"Champion of new product promotion†, â€Å"Master of chicken cooking† etc†¦ Through these kinds of competitions, KFC creates the competitiveness between different restaurant and increase the proficiency of their workers. KFC also emphasize on individual ability. Hence, as long as the employee has good skill and ability, it is very easy for him to get promoted. Unlike other companies, there is less of a bureaucracy problem in KFC. They convey the idea of â€Å"working in a big family† which means your colleges or even boss are like family and friends. Every employee will get a card with all the blessing from their colleges on his birthday. KFC wants their employees to know that they never forget their birthdays and increase the cohesion of their workers. KFC’s marketing strategy KFC has found the recipe for success in China. China has become the highest-growth market of KFC. There’s no doubt that KFC has well understood the Chinese consumer. KFC’s success can be attributed to context, people, strategy and application. Its core strengths are its marketing action and its high level of understanding in consumers’ habits and needs. KFC has achieved such dominance even over McDonald’s in China. This marketing strategy section will, first, develop a brief analysis of the fast food market and its consumers. Then, we will focus our study on the internal analysis. Therefore, we will analyse the marketing mix of KFC through the 5 P’s: product, price, promotion, place and people. External analysis With an average growth of 8% in GPD per year and a population of 1. 3 billion people, China remains to be a real great growth opportunity for both international and domestic brands. The Chinese fast food industry knows a huge growth, around 25% (between 2008-2010). Consumers’ habits are changing; Chinese urban consumers have a busier life, they belong to a fast emerging middle class, their average income is growing fast Indeed, in the last years, the changing in Chinese lifestyles and eating habits have created a real boom in fast food chains industry. The consumers considered here, are essentially those who live in large urban areas. Western-style foods have been more and more accepted as a way of eating in China. Therefore, China is now considered as the 5th largest fast food consuming country in the world. KFC has played an important role in the acceptance of fast food restaurants in China. Particularly, the market which is at stake here is the Chicken fast food restaurant’s one. The Chinese market is a great opportunity for chicken fried food. Food habits across China vary a lot, but, generally speaking chicken is the most preferred meat after pork. The fast food industry in China faces more and more players such as: KFC, Mc Donald’s, Dairy Queen, Burguer King, Pizza Hut, Subway, Kungfu, Little Sheep, Quanjude * Internal analysis Market segmentation and positioning Over the last few decades, KFC has become the most popular fast food chains among Chinese consumers. Yum is now the biggest restaurant group in China with annual sales in China over US$2 billion in 2008 (the New York Times 2008). Originally, the main KFC target was both children and youth. Both targets offer great opportunity of development for present and future. Youngsters have a real influence among society; they can exert it on relatives for generations to come. These groups are easier to convert to western eating habits than older age groups. Targeting young people is usually the best way of influencing the whole family decision; in fact, in many countries the children are the trendsetters and are always willing to adopt the latest trends. In China the one-child-policy plays an important part in reinforcing this phenomenon. Then, the launch of the â€Å"Family Bucket† product is a new step in KFC’s strategy since it targets the whole family and focuses on the Chinese value of sharing. The Segmentation of Chinese food market is not easy to define since you have to take into account the differences in: geography, economic classes, occasions, local habits†¦ Therefore, the easier segmentation to take into account here is the rural and the urban one. First, KFC targeted urban people; they are those who face western brands, those who can afford it. Consumers of KFC are looking for quality, price, flavor, speed, quality service†¦ From now on, KFC opens new restaurant in rural cities. These openings are considered as huge events. In other words, KFC is the more Chinese of the western fast food chain restaurant who knows how to combine fast food values and Chinese traditional values. KFC’s Positioning: An American Brand with Chinese characteristics and values for all the family * The 5 P’s * Product KFC benefits from Chinese consumer preference for chicken. It remains to be a great opportunity for them. KFC’s strategy focuses on a strategy of localization and adaptation to consumers’ habits and needs. This strategy is a huge part of KFC’s success. With a market such as China with a longstanding tradition in food market, KFC has no choice than adapt its offering and its menus to traditional Chinese meals. KFC couldn’t distribute the same product, it should adjust its product; therefore, KFC should fit their products to Chinese culinary taste. KFC highly localizes its offer and continuously launches new products such as: Chinese-style porridge for breakfast, rice, Beijing Chicken Roll served with scallion and seafood sauce, Spicy Diced Chicken, Sichuan-style dish, Mushroom chicken congee, tomato egg drop soup†¦ KFC Chinas frequent introduction of new and localized product is one of the core strengths of KFC and a direct result from its quick adaptation ability. RD teams are really close to the real consumers’ world. All of this product strategy leads to a real differentiation from competitors. KFC is turning into a real Chinese fast food chain. P172 * Price The KFC’s pricing strategy was globally a skimming strategy. They, first, focused on middle class to upper class people with high price. They, gradually, cut down on prices so as to also target the middle to lower class people and to answer to the competitive pressure. It’s a good way of entering both sides of the market. KFC proposes better marketing operations such as vouchers to cut down on prices, which is very important for most of Chinese people. It reinforces customer loyalty. Nonetheless, KFC is considered as a trustful fast food chains, therefore, the firm has to pay attention to such promotion since Chinese consumers demand a lot of KFC about trust, respect for consumer and promotion. There were few scandals which damaged KFC’s image, such as the fake promotional coupons on April 2010. * Promotion KFC’s localization strategy is not only focused on product but also on promotion. In fact, KFC adapts its promotion and advertising to Chinese values and Chinese symbols. KFC benefits from a good brand image thanks to its brand symbols. Actually, Colonel Sanders is the image of elderly, wisdom and good fortune. Through centuries, Chinese people respect and honour old people as a symbol of wisdom, affection, trust and benevolence. Therefore, KFC uses in its promotions this image of benevolent grand-father to target family instead of individuals. The Colonel plays an important role in enhancing and building a strong positive image to KFC among all age brackets. Moreover, in its promotions, KFC uses important values for Chinese people: tradition, family, sharing Most of the time, each region proposes local thematic promotions, local sponsorship involvement and local charity actions. For its promotion, KFC uses many different Medias to promote both brand image and values and products such as television, radio, the internet, street marketing, sponsorship, vouchers, charities, co-branding * Place As we have seen before, KFC matches franchising and fully owned restaurants. Most restaurants are located downtown. The average restaurant in China is quite different from US’ ones due to a bigger transaction volume per restaurant. Indeed, they benefit from a larger dining area, they have greater frying equipment in kitchens and they have larger volume equipment required behind the counter. * People The management is a front-line centred and customer focused. Maintaining a high quality service standard is really important within KFC’s strategy. This system is called CHAMPS: Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed. Those 6 values are shared by all the supply chain’s employees. Achieving such an excellence in quality service requires a well-trained and motivated workforce guided by a well-tested system. * SWOT Strengths| Weaknesses| * Chicken preference of consumers * Localization Product strategy * Localized promotion * KFC’s Symbols * CHAMPS| * Problem of trust in pricing (vouchers-misleading advertising) * Censured Advertising * Failed launches| Opportunities| Threats| * Growth in potential consumers * Chicken high consumption * Good supply in chicken| * High competitive pressure * Saturation risk| Yum Brands Negotiation for Startup Yum Brands Inc. based in Louisville is the worlds largest restaurant company with nearly 38,000 restaurants in over 110 countries and territories and more than 1 million associates. Yum brands are KFC, Pizza Hut and Taco Bell and they had to carry out the negotiation at the start up in China. Yum tried to use the western negotiation approach at the beginning but this approach in the negotiation proceedings was always hampered by the Chinese way of operating and YUM been a western capitalistic business that required a profit, time was always money but that was not the case for the Chinese. The Chinese had the option of sitting back and either waiting for a better deal to arrive from Yum or waiting for another restaurant business to come along that required access to the poultry industry. KFC Supply Negotiation Method KFC adopted a competitive bidding as its negotiation scheme for its supply chain. During 2000, in a continuous drive to reduce cost of goods sold, it used bidding process. The original method called for an open, fair and competitive bidding process that takes place every 6 months, but this method was tough and too demanding until they developed a new way by bidding price from the lowest X to the highest, each qualified supplier Y and they match the price X in other to protect Y’s volume purchased by KFC. If Y matched the price X, the sellers purchase volume was protected for the next 6months. If Y refused to match the price X, Y’s volume was awarded to X unless X’s maximum production capacity of KFC’s internal guideline threshold to avoid single-supplier risk was reached. Six months later, this biding process repeated itself. The adoption of this method helped KFC in China to continue to reduce cost of goods sold. Before any negotiation is attempted, it makes good sense to develop a BATNA. A BATNA is short for the ‘â€Å"Best Alternative To A Negotiated Agreement†. BATNA is a dynamic option that remains open for modification should any significant event occur during the negotiation proceedings. The application of BATNA had to be modified during the negotiation with the Chinese government because Yum needed to wait for the Chinese government and business sector to come up to speed to support the necessary quick-service food supply chain needed to sustain the growth demanded by Yum upper management and stockholders. Educating the company’s management division about the Chinese customs and the cultural differences also enabled them to negotiate more effectively because contract negotiations in China are still considered a work in progress, even when an agreement has been established there are modifications based on post settlement agreements. Conflict Faced Many of the conflicts YUM faced in China were directly correlated to the cultural differences and philosophies that exist between the Western and Eastern countries. When YUM entered the Chinese market the idea of bringing western ideologies to China were considered exciting. However, the fad seems to have worn off and the Chinese are more concerned with their ideals and beliefs. Therefore YUM brand Inc. will be required to continue negotiations with the government and maneuver through the complex legal system in order to continue the development of supply and distribution channels necessary for more growth. Guanxi Define the term ‘Guanxi’. Guanxi can be translated as relationships and connections. In all the Chinese dominated societies in Asia, people use the word Guanxi to speak of someone who knows lots of people, who is well connected, and gets things done, not necessarily through formal channels. Thus Guanxi is a social dimension and a human factor. What are the main theoretical explanations for Guanxi? There is an opportunity to link the two concepts, where relationship marketing is a formal legal contract defined and protected by the institutional framework, and guanxi is an informal interpersonal relationship involving mutual trust which is not stated explicitly in the legal contracts. How important are Guanxi in business relationships between Chinese and Western companies? To what extent should MNCs consider building Guanxi as part of their business strategy? In the west, they would like to make a deal by signing contract. In China, they would like to make a deal by Guanxi. In case of KFC, it gets successful because it picked the right joint venture partners in china. There were two JV partners of KFC, state-owned bank and a food distributor. They helped KFC a lot because they are government enterprises, which had a good relationship with government. It may help KFC to get the license quickly and prevent the regulatory hurdles. The other JV partner is already in the food distribution industry; its experience can help KFC to run business in China. They contribute read-to-use physical assets and Guanxi of various categories to KFC. Therefore, they facilitate KFC relatively smooth start-ups and early business success. To conclude, a right local partner is important for MNCs to setup their overseas company. For MNCs running business in China, we know that China has lacked a strong rule of law. Because the law has not often been able to provide the legal protections which it does in the west, Chinese people needed to develop another means of ensuring trust amongst themselves in personal and business matters. Maintaining face, or reputation, among people within one’s own network is also an important characteristic of Chinese culture. Because of the importance of maintaining face, Chinese people will usually not take advantage of a person with whom they have guanxi. This is true because if they develop guanxi with them and they were to take advantage of them, all of the people in their network would know what they had done and they would lose face with this network. By losing face they would also lose the respect of others in the group and potentially lose their connection with their network. Therefore guanxi has become a means of building trust that law cannot always provide for Chinese people in personal and business matters. For these reasons, a Chinese company will feel far more comfortable doing business with a company which they have strong guanxi because they believe it will make it far easier for them to trust their business counterpart Suggest strategies for MNCs to create and maintain Guanxi relationships. There are a number of online networking sites where you can make business contacts. If you are a trader (importer/exporter), you are probably already a member of Alibaba. Use the site to begin communications with your China contacts. For consultants, entrepreneurs and business people, Dragon China Business Network is a place to meet new China contacts. Professional networking sites like Linkedin and Xing, although they are not China-focused, have Chinese members and China groups. Keep in mind that online networking is just a starting point. Eventually, face to face meetings will be necessary to take these relationships to the level where there is mutual trust between both parties. Also, dont confuse guanxi with the style of business networking you may be accustomed to in North America or Europe. Guanxi goes beyond basic business networking. It takes longer to develop but in the end is more powerful. While developing guanxi is important to doing business in China it is not necessarily easy to develop, especially for a foreign company. Having a full-time, long-term presence in China is essential to developing and maintaining guanxi. In addition, to effectively develop guanxi your company it will be helpful to have a native-born Chinese person to be responsible for developing these relationships. A native Chinese person will be familiar and comfortable with the cultural niceties of developing guanxi in China. Your local Chinese staff or representative should meet regularly, in both formal and informal settings, with potential and current customers and relevant government agencies to develop strong relationships on behalf of your company. If government relations are important to your business your company may also want to consider hiring someone experienced working with the Chinese government on a full or part-time basis to leverage their contacts and experience with the government on your company’s behalf.

The Enormous Radio

Table of Contents Thesis statement Introduction Plot Conceptions of the Enormous Radio Symbolism Themes Conclusion Thesis statement The Enormous Radio has Enormous Mirror ImagesAdvertising We will write a custom essay sample on The Enormous Radio specifically for you for only $16.05 $11/page Learn More Introduction The Enormous Radio (1947) was written by John Cheever. Research indicates that the short story appeared first in the New Yorker. The short story gathered the attention of the public that made it to be among The Enormous Radio and Other Stories collections. Research shows that the prevailing theme identifies with one family that valued a radio in their life, the initial radio broke down prompting a purchase of another radio, which opened the family to the questionable outside world. Plot The plot of the short story reflects on Irene Westcott and Jim, believed to have lived in Sutton place, somewhere in New York. The couple had two children, and enjoyed music on their radio and attending live concerts. The old radio broke down and Jim had to purchase another radio. He brought home a new radio made up of a huge gumwood cabinet. Westcott did not like the new radio, starting from the color, size and the blinking lights. Westcott was sensitive with colors; the radio brought a pure mismatch with the furnishings in the living room. Conceptions of the Enormous Radio Westcott believed that the cabinet was ugly and very dark, symbolizing the darkness in the entire living room and ultimately reflect in their lives.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Research indicates that Westcott identifies with the new radio. The radio brought disagreements and disharmony in the family, although both couples loved music. Symbolism Enormous Radio symbolizes buried secrets. The radio made Westcott and Jim come to the realization that their marriage is not perfect, as they thought. There is the tension that had been kept in secret between the couple. Research shows that Westcott in particular had a dull past, the new radio made her remember about her past life. The fact that the radio is ugly brought about the inner ugliness of Westcott and the negative attitude Westcott has against the neighbors. The radio is believed to expose the inner lives of other people, and she realized that the radio had exposed her life too. This is an irony, in that the radio was intended to bring joy, but instead cultivated hatred and animosity. It has been noted that a metaphor is applied in the short story to show the interconnections between gender, house and the family. Themes One of the most common themes in the short story identifies with theme of addiction. Westcott and Jim are addicted to the radio to an extent that it plays an influential role in their lives, to a point of exposing the weak points within the marriage.Advertising We will write a custom essay sample on The Enormous Radio specifically for you for only $16.05 $11/page Learn More The radio symbolizes today’s television sets that have been addicted by people. The radio is exposing the real nature of people. Conclusion The satanic radio can be equated to the serpent in the garden of Aden that made Eve and Adam commit a sin by eating the forbidden fruit, and all of sudden; they realized they were in their natural suit. Westcott exposed the American underworld. The short story indicates that things at times do no display reality. The fact that Westcott and Jim were normal couples, who later became violent, is an indication that human beings have two faces. The clichà © of the short story is on the Enormous radio with diverse representations, it shows diverse mirror images that are addressed. Westcott had two personalities, meaning she was pretending to some extent in the marriage of her and Jim. The short story t eaches human beings to be real. No matter how far people hind identities, circumstances erupt that shows the real face of the people. This essay on The Enormous Radio was written and submitted by user Jermaine Graham to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How To Write Headlines That Drive Traffic, Shares, and SEO

How To Write Headlines That Drive Traffic, Shares, and SEO This isnt the first time youve read a post about How To Write The Best  Headlines. Heck, weve even written multiple posts on the subject  ourselves (and plan to write more): Recommended Reading: Why Headlines Came To Rule The Content Marketing World Proof That Emotional Headlines Get Shared More On Social Media We Analyzed Nearly 1 Million Headlines. Here’s What We Learned Here Are The 101 Catchy Blog Title Formulas That Will Boost Traffic By 438% 43 Data-Driven Headline Ideas From 1,000 Of The Most Popular Posts Thats why were not going to waste your time talking  about how important it is to write great  headlines. Its pretty obvious: You want more traffic. Thats why you want more people to find you with search engines. And you want your customers to find your content so valuable that they share it with their networks. And to get technical, you want all that traffic to convert into paying customers. After all, thats the goal of content marketing, isnt it? Writing great  headlines  is one of the best ways to  make your content shareable, get found on search engines, and grow your traffic. Since writing awesome headlines is so important,  we thought a tool to help you write the best  headlines would be right up your alley. How To Write #Headlines That Drive Traffic, Shares, and Search ResultsWrite Better Headlines With 's  Free Headline Analyzer The  headline analyzer is one of the most popular tools we've built. If you've never used it before,  try giving it a shot. Now, for anyone who wants to learn the science behind writing the best  headlines, here's how to  do it. We've put a lot of time into researching what makes an awesome headline. The headline analyzer combines all of that research to scrutinize  your headlines for quality metrics that will most likely result in more  social shares, SEO value, and traffic. All you have to do is type your headline into the headline analyzer, hit "Analyze Now", and the tool provides  a report with those  quality metrics. This Headline Analyzer Makes My Headlines Awesome:  http://.com/headline-analyzerHow Good Are Your Headlines? We recently heard a  Chief Financial Officer speak about setting goals. One  takeaway stuck with us: "What's your number?" He asked,  "If you prioritized  one metric to make a true impact, what would it be?" The headline analyzer does exactly this for your headlines. You get to see your overall headline score (on a scale from 0–100). Your "number" to shoot for is anything above a score of 70. That's how you can gauge how good your headline is. Once you know your headline's score- especially if you're a bit short from your goal of 70 or more- you can use the headline analyzer  to understand areas where you're doing really well or discover the parts you can improve. Incorporate  Keywords To Write The Best  Headlines A big part of content marketing is creating content that is valuable enough to be sought out by your audience. To help your  audience find your content, you need to make sure your headlines use the words those folks are  searching for. Create Content Valuable Enough To Be Sought Out By Your AudienceEvery great  headline focuses on  a keyword. Heck, the long tail keyword for this post is "how to write headlines." The headline analyzer will show you the main keywords it assumes your content is  about. If your keywords aren't quite what you need them to be, this is an opportunity to improve. Use that keyword in your URL slug, meta description, subheads, images, graphics, first sentence, last sentence, and body copy. Using your  keyword throughout the content- combined with your headline- lets search engines know that your headline really does cover the content in the article. Pro tip: Avoid click bait headlines (that don't necessarily include a keyword in  your content) to get click-throughs. If you want your content to be found in search engines like Google, be honest and use a solid keyword that covers the main points of your content. What Types Of Blog Post Headlines Are The Best? There are a ton of different types of headlines you could write. Some get more traction than others as far as shares, SEO juice, and traffic. The headline analyzer helps you categorize your headline ideas: List Post Headlines List post headlines provide ambiguity about the post itself, while arousing your audience's curiosity. You've seen these everywhere. And for good reason. List posts work.  Buzzsumo teamed up with OkDork to share data that basically says list posts get the most social shares after infographics. These headlines give your readers the chance to skim your subheads to see if they'd like to dive in further. Pro tip: If you can outline your blog posts as lists, use list post headlines to get the most social shares from your content. "How To" Headlines Like list posts, you've seen a lot of "how to" headlines. That's because... well, they work. When your audience searches for information, it could be because they want to know how to do something better. That's where you can step in and provide helpful content to position your business as a source of relevant and useful information. Brian Clark from Copyblogger has some awesome things to say about "how to" headlines: It's no secret that 'how to' articles ...  are some of the most sought after, linked to, and bookmarked content online. - Brian Clark I couldn't have said it better. Pro tip:  "How to"  headlines are an obvious choice if you're writing educational content that helps your audience do something. Question Headlines Question headlines  focus on an audience's needs and imply an answer if they  just click through to read your content. These  headlines  are super helpful and relate to how people naturally search for answers: "I have a question. I should ask someone to get the answer." The thing is, instead of asking a person, people are turning to search engines like Google. So figuring out exactly how your audience is  asking their questions- then using those keywords in your headline- might be a great way to get the traffic you're looking for. Of course, there are multiple ways to use questions in your headlines- not just the problem and solution method. You could imply a "yes" or "no" response, or one that draws on emotions. Pro tip: Be careful when using question headlines. At least tease the answer to the question in your introduction to keep readers interested. Generic Headlines If list post, "how to", and question headlines are among the best types of headlines, generic post headlines are a warning that you might be able to improve. If you have a generic headline, the headline analyzer will let you know. This is an opportunity to change the structure of your headline to improve your headline score. Pro tip: Avoid generic headlines whenever you can. List post, "how to", and question headlines have a better opportunity to get social shares, traffic, and overall SEO value. Review Your Word Balance To Write The Best  Headlines For any post, you'll want a nice balance among common, uncommon, emotional, and power words. A structure like this helps your post remain readable while commanding attention from your audience. Just type your headline into the headline analyzer to see the categories in which  your words fall. After you modify your headline a few times, you'll get a feel for which words fall into the four categories. But just to give you some background, here's how your word balance  works: Common Words Should Make Up  20–30% Of Your Headline Common words are ones you use all the time. Common words  pull your headlines together in a way that makes sense for readability. Since commonly occurring words provide  the basic structure of your headlines, they should make up about 20–30% of the words in your headlines. Uncommon Words Should Be About 10–20% Of Your Headline Uncommon words are unique enough to grab your readers' attention. These words provide substance in your headline. A mix of 10–20% uncommon words in your headlines should do the trick. Emotional Words Make A  Good Headline At 10–15% Density Emotional words in your headlines entice your audience to click through to read your post. And once they're reading your posts with emotional headlines, your readers are more likely to share them. You have a good headline if 10–15% of the words in your headline are emotional. Power Words: Use At Least One In Your Headline Like emotional words, power words are usually phrases that are well-known for inciting action. Power words  are uniquely different than emotional  words because they are a bit out of the ordinary. These words inspire an emotion or call to action without a lot of context. Power words are typically rarely used words or phrases that almost guarantee some clicks through to your blog posts. Great headlines have at least one power word in them. Find The Best Length For Your Blog Post Headlines Optimal Character Length + Google = Most Click-Throughs Did you know headlines that are 55 characters long get the highest number of click-throughs? You probably  already look at your word count, but characters matter, too. The headline analyzer also shows you how your post will look in a typical Google search. Keep in mind that Google also recently updated the maximum length of title tags. While they were previously limited to a width of 512 pixels (roughly 50-55 characters), the world's most popular search engine now displays up to 70 characters in SERPs. Are You Using Headlines As Email Subject Lines? You get 20 characters before the average email subject line  is cut off. If you can revise your headline, use your keyword in the first 20 characters to help your audience understand what the email is about. According to the old journalism idiom: Don't bury the lede. It's more important in subject lines than anywhere else to make sure your keyword is in the first 20 characters. Amount Of Words Headlines with 6–7 words typically get the best results. However, different sources say  different things about how many words to use in your headlines. A fairly standard best practice is to let 10 words be the maximum you'd ever want to use in a headline. That said, there are six words that matter the most in every blog post headline: the first three and the last three. Most readers tend to read the first three and the last three words of a headline. This is just another reason to get your keyword within the first 20 characters of your headline. Sunshine And Rainbows Make Fantastic Headlines Is your headline positive or negative? Research proves  that positive headlines that convey stronger emotions tend to perform better than negative sentiment. When we researched the emotional marketing value of headlines, we  looked at Dr. Hakim Chishti's work. He found that emotional language creates a very predictable response. Headlines that affect very strong emotions- whether positive or negative- often get the best results. If your headline falls in the middle of these extremes, it'll probably get less traction. To connect that research with your headline: Strongly positive emotions tend to get shared more  than anything else. You can go negative, but it can be difficult to nail perfectly. Headlines With Strongly Positive Emotions Get Shared MoreThe headline analyzer points this out so you can modify your headline from the get-go. Write Better Blog Post Headlines To Get Better Results We know from Copyblogger that eight of ten people- a staggering 80% of your audience- will only see your headlines and nothing else. Only two of those ten- 20%- will read your article. Your headline exists to entice your readers to dig deeper into your content. As they dig deeper, your traffic grows. If your audience really enjoys what you have to say, they'll share it with their networks. And once that happens, you should get more traffic- and therefore rise in the ranks of the search engines. It all begins with a few simple words, right? So if you spend your time writing an awesome post, you should pay attention to the science of making the headline awesome, too.

English-Only Rule at the Workplace Assignment Example | Topics and Well Written Essays - 750 words

English-Only Rule at the Workplace - Assignment Example This paper will begin with the statement that Title VII provides guidelines on the possible application of English-only rules at the workplace. The application of such rules can be done non-discriminatorily under various circumstances at the workplace. It is very important for employers to understand the guidelines of Title VII on the use of English-only rule policies at the workplace since it is very easy to face litigation from non-English speaking employees of the company.  The application of English-only rules at the workplace is justified by ‘business necessity’ in the event that it is a requirement for an employer to work efficiently and safely (Bennett & Hartman, 2009). For Morales, it important to note various circumstances, which may justify the adoption of English-only rules. Morales as the employer and majority of the workers speak only English. In these circumstances, it complies with Title VII to apply English-only rules as an important requirement for com munication with clients, coworkers, or supervisors who speak English only. This is applicable at the Morales’ warehouse where the majority of the workers and the supervisor (Morales) speaks only English.  Another important exception to the English-only rule is safety requirements at the workplace (Vettori, 2007). Some high-risk jobs require employees to have a uniform language in case of emergencies. At the warehouse, Morales may justify the application of such a rule citing safety issues, which may be valid in this kind of business. Title VII allows for the adoption of English only rules where there is evidence of safety justifications for such a rule. Further, this rule may be justified for efficiency purposes in cooperative assignments where the majority of people speak only English and hence citing the importance of speaking a language understood by all (Wheeler, Klaas & Mahony, 2004).

Book Summary about the book Train Go Sorry by Leah Cohen Essay

Book Summary about the book Train Go Sorry by Leah Cohen - Essay Example The plight of the deaf persons is shared through the analysis of Sofia’s life. When she takes her journey to join Gallaudet University, there is much doubt even amongst her family members, regarding the possible chances of Sofia surviving independently at the institution (Cohen, 172). Nevertheless, through the determination to partake the journey of improving her life, Sofia later realizes the vast opportunities that exist for the hearing-impaired persons in the society. Through Sofia’s journey, the book by Leah Hager Cohen demonstrates how being a deaf person in a new environment can be challenging, considering that Sofia is a deaf Russian immigrant, who is trying to settle in the new university environment. Thus, Cohen uses the American Sign Language idiom ‘Train Go Sorry’, which is interpreted to mean the ‘missing the boat’, as an indication that there is a great deal of miscommunication between the deaf and the hearing people, both at the individual and at the societal level (Cohen, 127). Nevertheless, the challenges faced by the deaf can be overcome, where there is a sense of independence and desire to live a normal and fulfilling life,. This was demonstrated by Faye Cohen’s, who is Leah Cohen’s grandmother. Despite her challenges as a deaf person, coupled with the tragedy of loss of her mother, she married another deaf person, and went ahead to live a fulfilling and respectable life, as a wife and a mother (Cohen, 77). However, there is a real threat to the deaf people’s world by the world of the hearing, where the advancement in technology has come to undermine any assistance that the deaf could have obtained in communicating with the hearing. In this respect, there is less technological advancement in the hearing-impaired devices. The effect has been the discrimination of the deaf people and those who struggles to fight

The issue of corporporate responsibility Essay Example | Topics and Well Written Essays - 1000 words

The issue of corporporate responsibility - Essay Example Sustainability, at its core, reflects a more integrated and efficient management structure that would be adept to weather the economic downturn. Quoting from the World Economic Forum report, Smith (2003) elucidates three key pressures that impel businesses to incorporate CSR viz.: linkages between corporate competitiveness, corporate governance, and corporate citizenship. a) Every business decision should embed the sustainability criteria: Porter and Kramer (2006) articulate: "the essential test that should guide CSR, is not whether a cause is worthy, but whether, it presents an opportunity to create shared value, that is, a meaningful benefit for society that also is valuable to the business." The Patagonia's mission statement captures strategic alignment of CSR with business: b) Build Brand through total wealth creation: Businesses ought to maximize the wealth all stakeholders through effective community investment and poverty alleviation programs. The wealth creation should be woven around green policies through innovative projects that protect environmental assets for the long term. c) Develop environmental projects focusing on economic exclusion: There's an urgent need for companies to refocus on their corporate responsibility to produce a pronounced positive impact on environment protection, and especially target eco... c) Develop environmental projects focusing on economic exclusion: There's an urgent need for companies to refocus on their corporate responsibility to produce a pronounced positive impact on environment protection, and especially target economically deprived areas for holistic growth. d) Partner More effectively: Partnering with government and NGOs can ease to an extent, the project funding issues, and dovetail the company's businesses with national growth strategies. Such an approach would also bring credibility for activities, and help gain public trust. e) Focus on governance and accountability: Especially in times of recession, the scrutinizing eyes of media, shareholders and government would continue to hover on companies, demanding transparency and accountability. Guarnieri and Kao (2008) noted that the 2007 Top Companies for Leaders are poignantly strategic and use CSR to help attract, engage and retain leadership talent. Leaders in such companies are encouraged to take leadership roles in social and community organizations. CSR thus becomes a critical component for leadership development strategy. CSR can be the best starting point for integrating societal considerations with business operations (Porter, & Kramer, 2006). Especially, in economically hard times, companies would be forced to reflect on their core priority businesses, and customers. In such situations, sustainability programmes can help to sieve the strategic business areas, and relook at the supply chain management with a "sustainability screening policy." Corporate responsibility can thus help pruning overheads, and effect cost savings through carbon accounting. Conflict between Luxury Branding and Environmental Concern Pinault spearheading the case for sustainable luxury believes that

Actus Reus In Recklessness And Common Assault Law Essay

Actus Reus In Recklessness And Common Assault Law Essay Maxim actus non facit reum nisi mens sit rea means that the guilty act on its own will not make a person criminally liable unless it was done with a guilty state of mind. The majority of crimes are brought about by a mixture of actions and are referred to as the guilty acts these represent the physical elements of a crime (actus reus).The mental elements are the thoughts or guilty state of mind (mens rea). If actus reus and mens rea are known and there is no valid defence, the defendant will be found guilty. It is the task of the prosecution to demonstrate together the actus reus and the mens rea of the offence beyond a reasonable doubt to the agreement of the judge and jury. If the proof is not found then the defendant will be acquitted. The actus reus covers all the exterior elements of an offence and consists of conduct, circumstances, and consequences. These are divided into two categories: Conduct crimes and Result crimes Conduct crimes consist of conduct and circumstance and are those in which the actus reus is concerned with prohibited behaviour in spite of its consequences, an example of this would be to drive when you have been disqualified. Result crimes are those where the guilty act requires proof that the conduct caused the outlawed consequence, for example, the actus reus of criminal damage is that the property owned by another person is damaged, and another example is the act of killing someone or committing murder. As result crimes are concerned with causing the consequences the prosecution must show that it was the defendants behaviour that caused the result or circumstances to occur, they have to provide a clear, unbroken causal link. Causation requires a two stage test: Factual causation, the defendants act must be a sine qua non of the prohibited consequence. This simply means that the consequence would not have occurred without the defendants actions. R v.White (1910) 2 KB 124(CA) this case deals with but for test. The test establishes multiple factual causes of death. Legal causation can be established by showing that defendants act was an operating and substantial cause of death. It may not be the sole or main cause but it must make a significant contribution. R v. Cheshire (1991) 1WLR 844 (CA), R v. Pagett (1983) 76 Cr App R 279 (CA). R v. Smith (1959) Legal causation also deals with fault, assigning blame, and responsibility. The defendant will be liable for the all foreseeable consequences or results of their actions. R v. Roberts (1972) 56 Cr App R 95 (CA), R v. Marjoram (1999) (CA). There is no liability in criminal law for omissions unless that failure to act was whilst you are under a duty to act. The duty to act can arise in several ways: Duty arising from statute for example s.170 (4) of the Road Traffic Act 1998 places a duty on the driver involved in an accident to report it to the police or provide details to of the other people involved. Contractual duty, if someone fails to so something under a legally binding contract that they are contracted to do they may be criminally liable if any harm or injury occurs as a result of their failure to act. R v. Pittwood (1902) 19 TLR 37 (Assizes) concerned a duty to act, contract Parental duty to act and a duty towards family members, this is a common law duty that members of a family owe to each other to care for each others welfare. R v. Gibbins and Proctor (1918) 13 Cr App Rep 134 concerning duty to care, R v. Harris and Harris (1993) Reliance or voluntary assumption of care, R v. Stone and Dobson (1977) CA Supervening fault or dangerous situation, this is where the defendant does nothing to avert a dangerous situation resulting from their conduct. R v. Miller (1983) 1 All ER 978 in relation to situation created by the defendant. The mens rea deals with the guilty state of mind. There are two states of mind which either together or separately can form the necessary mens rea for a criminal offence. These are Intention and Recklessness. Direct intention is where the defendants purpose is to cause death, mens rea of murder is the intention to kill or cause grievous bodily harm. Indirect intent which is also known as oblique or foresight intent is where the unlawful consequence as a result of the defendants conduct is foreseen by the defendant as virtually certain although its not the defendants purpose. R v. Woollin (1999) 1 AC 82 (HL) oblique intention, virtual certainty. Recklessness is where the defendant takes an unjustified and unreasonable risk. There are two known types of recklessness, subjective and objective. The law tends to concentrate on subjective tests. R v. G (2004) 1 AC 1034 (HL) subjective recklessness, criminal damage R v.Cunningham (1957) 2 QB 396 (CA) subjective recklessness and interpretation of malicious. The Cunningham test applies to all offences other than criminal damage. Coincidence of actus reus and mens rea When the defendant commits the actus reus of an offence, for liability to occur it must be shown that they also had the correct mens rea at the time the actus reus was committed. The guilty act and guilty state of mind must coincide. Problems have cropped up where the actus reus has been performed, then the mens rea comes into play, and also where the mens rea is present first and then the actus reus follows In order to overcome these problems the courts have used several approaches in order to secure a conviction where the actus reus is complete prior to the mens rea being present, and with the mens rea occurring before the actus reus. The approaches that they have used are called continuing acts and a chain of events. Continuing act is where the actus reus is committed over a period of time and the mens rea is present at some point during it commission. Continuing acts Fagan v. Metropolitan Police Commissioner (1969)1 QB 439 (DC) The defendant accidentally stopped his car on a policemans foot, (actus reus) when he realised this he didnt take it off (mens rea).It was a continuous act as he had actus reus when he ran over his foot and this only stopped when the car was moved and then the mens rea when he refused to move it. The defendant was subsequently found guilty of assault. R v. Kaitamaki (1985) AC 147 He penetrated the victim (actus reus) and when he realised she objected to the penetration he did not withdraw at which point mens rea was present. It was held that the actus reus of rape was a continuing act, and when he realised she objected he formed the mens rea the actus reus was still continuing and so there was coincidence. The defendant was found guilty of rape. R v. Miller (1983) 2 AC 161 (HL) The defendant fell asleep on a mattress in a house whilst smoking a cigarette. When he woke up he noticed that the mattress was smouldering he left it and decided to go to another part of the house. He made no attempt whatsoever to stop the damage and due to this the house caught on fire. The act which caused the (actus reus) dropping of the cigarette happened when the defendant was asleep and the (mens rea) recklessness, damage to property occurred when he awoke. It was held that the defendants failure to do anything about putting the fire out was the actus reus and this coincided with the appropriate mens rea. Chain of events This is the second approach that deals with the mens rea occurring before the actus reus. The defendant will be found to be criminally liable if the guilty act and guilty state of mind are present even if they do not coincide during the series of events. R. v Church (1966) 1 QB 59 (CA) The defendant took the victim to a van in order to have sex with her. The victim made fun of him so the defendant knocked her unconscious (mens rea). The defendant believed she was dead so he threw her into a river in order to get rid of the victim. The victim then died (actus rea). The defendants conduct was viewed as a series of acts designed to cause GBH or death. The actus reus and mens rea were present during the chain of events. The defendant was found guilty of manslaughter R v. Thabo Mali (1954) PC (South Africa) The defendants took the victim to a hut and beat him over the head intending to kill him. They believed they had killed him so they rolled him over a cliff. The victim did not die from the beating or being rolled of the cliff but died of exposure. It was held that the actus reus and mens rea was present throughout. The actus reus consisted of a series of acts and the mens rea was present at some time during the chain of events. They were found guilty of murder. R v. Le Brun (1991) CA The defendant knocked the victim (his wife) unconscious. Whilst he was moving her she knocked her head on the kerb and this fractured her skull. She later died of the injury. It was held that the original unlawful act and the act causing death (actus reus) and the (mens rea) were all part of the same chain of events. The defendant was found guilty of manslaughter. My own example Im employed as a female plasterer on a building site. After finishing work one evening and on my way home I realised that I had left something behind, so I head back too the site. The site has never been secured properly and the workforces have been complaining about this for some time. Whilst back on site a stranger approaches me and threatens to cause me some harm. As he is coming towards me I deliver a powerful kick into his stomach which causes him to fall back and trip over an item on the floor. He bangs his head on the ground and I also use my hawk to batter him over the head several times to ensure he does not get up again in a hurry. There is a great deal of blood on the floor and he does not appear to be breathing. I feel that he may be dead. I drag his body too the back of the worksite and hide it amongst some very tall weeds. I go back to the area where the blood is, clean up, and then leave the site. This example illustrates how the actus reus and mens rea are all part of the same chain of events and were present throughout Task 1(b) Common assault does not involve physical contact. It is an offence under s39 of The Criminal Justice Act 1998. The actus reus of common assault is when the defendant causes the victim to apprehend (expect) immediate unlawful violence. This can be carried out by conduct, deeds, menacing silence, words, or a failure to act. R v. Ireland (1998) AC 147 (HL) The defendant made several silent calls to the victims, these occurred during the evening. They eventually suffered from psychiatric illnesses (depression, stress, anxiety). The House of Lords decided that words can amount to an assault and that silence calls could be seen as communicating a threat. The defendant was found guilty of assault. R v. Constanza (1997) 2 Cr App R 492(CA) The defendant stalked the victim by following her home, turning up to her home address uninvited, writing offensive words on her front door, making several silent phone calls and sending her over 800 letters. The last letter was hand-delivered and this led to the defendant being found guilty of assault. The victim suffered psychiatric illness as a result of the defendants actions. The mens rea of common assault is the intention to cause apprehension of immediate violence or subjective recklessness as to the assault. Battery involves the use of physical force. The actus reus of battery is the infliction of force or violence, this includes slight touching. The actus reus is made up of three elements which consist of direct and indirect physical contact, non-consensual and physical contact. R. v Haystead (2000) 3 All ER 890 (DC) This case concerns indirect contact. The defendant punched a mother holding her baby. The baby dropped and the defendant was convicted of battery on the baby. Battery requires non-consensual touching, the victim can consent to contact (express) or contact is implied, day to day contact. Battery deals with minor physical contact resulting in minor injuries for example grazes, minor bruising, slight cuts, and black eyes. Collins v Wilcox (1984) 1 WLR 1172 (DC) this case gave examples of implied consent, agreed back slapping, seizing a hand in friendship and jostling on the underground. The mens rea of battery is exactly the same as assault, intention to make physical contact or subjective recklessness as to such contact. Unlawful malicious wounding or causing grievous bodily harm with intent is the most serious of all the non-fatal offences and is found in s18 OAPA 1861. Section 18 covers GBH by omission. The actus reus is that the defendant must have unlawfully wounded a person or caused grievous bodily harm. It involves deep repeated cuts, minor cuts, bones penetrating the skin. Serious injury includes mental injury and most recently the transmission of diseases. R v. Ireland, Burstow (1998) AC 147 (HL) As in Ireland above. Both defendants stalked the victims with unwanted attention for over 3 years. The victims suffered from psychiatric injuries as a result of the ongoing acts. The house of lords in both cases concluded that harm to a persons mind that amounted to a recognised medical condition would fall under the category of bodily harm. R v Dica (2004) QB 1257 (CA) The defendant who was HIV positive had unprotected sex with several women. The defendant was fully aware that he was infected but he did not inform the victims of his condition. The court of appeal accepted that a person could be liable for recklessly infecting another person with HIV. The mens rea of GBH with intent is that the defendant must have intention to wound or cause GBH. Recklessness as to causing GBH or wounding (malice) and intention to resist or prevent arrest. Strict Liability offences are those in which the defendant may not have intended or known about the consequences of their actions or the circumstances. The defendant does not need to have a guilty state of mind in relation to all parts of the actus reus (guilty act). Strict liability cases make up half the cases appearing before the courts. Defences for strict liability are those that are applicable to actus reus.   Defences that are probably relevant to actus reus include automatism and duress and also foreseeability is quite important as well. Strict liability offences are mainly created by statute and regarded as regulatory offences and public safety/public interest offences. The offences that are covered are quite extensive and include parking offences, road traffic offences, health and safety, dangerous drugs, dangerous weapons, sexual offences, environmental pollution, possession and the control of dangerous and non-dangerous animals. Sweet v Parsley (1970) HL This case is an important case on strict liability where the need for mens rea in most criminal cases was spelt out and where it was suitable for the presumption for mens rea to be dispensed with. Harrow LBC v. Shah (2000) 1 WLR 83 (DC) The defendant was found guilty of selling a lottery ticket to a young person under the age of 16. The defendant was unaware of the persons age when selling the ticket. R v Marriot (1971) the defendant was found guilty after police searched his home and found a tiny amount of cannabis on a knife. His defence told the court that he had not been aware of what the substance on the blade was, he appealed against the decision and was still convicted. It was held that the accused was guilty if he knew that there was a substance on his knife even if he did not know what the substance was. R v Deyemi (2007) CA the defendants were caught with a stun gun, which they believed to be a torch. It was held that the prosecution only had to prove that they possessed the stun gun, and the stun gun was forbidden by the act. The prosecution did not have to prove that the defendants knew that it was an illegal weapon Alphacell v Woodward (1972) HL the defendants were charged with causing pollution to a river. The pollution occurred as a result of a pipe becoming blocked from their factory and the waste product entered a nearby river. FJH Wrothwell v Yorkshire Water Co. (1984), the defendant who was the director of the company  carelessly poured 12 gallons of herbicide into drains. These drains led into a river. Smedleys v Breed (1974) AC 839 A big manufacturer of tinned peas was convicted under the Food and Drugs Act (1955) (now Food and Safety Act 1990) when some tins were found to contain a caterpillars The arguments in favour of strict liability are: They help to prevent environmental pollution People may be prevented from owning unlawful weapons and drugs The public is protected against unsafe structures Helps to encourage people to really improve standards so they will not be prosecuted for committing a criminal offence

The Defeat of Many by One Essay -- Moor Last Sigh Essays

The Defeat of Many by One In The Moor’s Last Sigh, Salman Rushdie uses the complex and changing character of the Moor to represent a complex and changing image of India. By making the eclectic family history of the Da-Gama Zogoiby family the central theme in the first two parts of the novel, Rushdie portrays India as a culturally and religiously pluralistic society. This pluralistic society is layered by violence caused by the corruption of multiplicity by various characters and the threat of Hindu fundamentalism. As pluralism is defeated by fascism in Part Three of the novel, the nature of the violence changes drastically and is symbolized by the Moor’s significant character change: â€Å"The Moor whose tragedy-the tragedy of multiplicity destroyed by singularity, the defeat of Many by One-had been the sequences united principle† (Rushdie 408). The defeat of pluralism is not only the uniting principle in Aurora’s sequence of paintings, but also in Rushdie’s The Moorâ€℠¢s Last Sigh. Rushdie’s vision of India is essentially the battle between multiplicity and singularity and the consequential violence that has plagued India’s history. In the first two parts of the novel, Rushdie portrays the positive aspects of pluralism through the story of the Da-Gama Zogoiby family. The Moor’s grandfather, Camoens describes an ideal pluralistic world: A free country Belle, above religion because secular, above class because socialist, above caste because enlightened, above hatred because loving, above vengeance because forgiving, above tribe because unifying, above language because many tongued, above colour because multi-coloured, above poverty because ... ...lent singular vision, he ends rather optimistically. The Moor, at the end of his story and at the end of an explosion of violence lays his head down in hope for a better time. In the distance he sees the Alhambra, the Moors’ â€Å"triumphant masterpiece and their last redoubt† (Rushdie 433). Rushdie uses this beautiful metaphor of the Alhambra, â€Å"that monument of lost possibility that nevertheless has gone on standing† to convey the message that pluralism still has a fighting chance in India. (Rushdie 433) Rushdie suggests that just like the Moorish masterpiece withstood a fierce oppositional force and the test of time, so will India and its uniquely resilient and diverse society. Works Cited Embree, Ainslee. Utopias in Conflict. Los Angeles: University of California Press, 1990. Rushdie, Salman. The Moor’s Last Sigh. New York: Vintage International, 1995.

Impressions After Reading Jane Eyre Essay

Jane Eyre, written by Charlotte Bronte, was met with great enthusiasm and became one of the best sellers since it was published in October 1847. The story of Jane Eyre takes place in northern England in the early to mid-19th Century. It starts as the ten-year-old Jane, a plain but unyielding child, is excluded by her Aunt Reed from the domestic circle around the hearth and bullied by her handsome but unpleasant cousins. Under the suggestion of Mr. Lloyd, an apothecary that sympathizes Jane, Mrs. Reed sends Jane to Lowood Institution operated by a hypocritical Evangelicalist, Mr.  Brocklehurst, who chastises Jane in front of the class and calls her a liar. At Lowood, Jane befriends a young girl named Helen Burns, whose strong attitude towards the school’s miseries helps Jane a lot. Also, she is taken under the wing of the superintendent, Miss Temple. After spending eight years at Lowood, six as a student and two as a teacher, she accepts a governess position to teach a loverly French girl named Adele at Thornfield, where she falls secretly in love with the garden’s owner, Rochester, a man with a warm heart despite a cold face outside. However, fate decides to play a joke on Jane. On the wedding day , as Jane and Rochester prepare to exchange their vows, Jane is being told that Rochester has a legal wife, Bertha Mason. Knowing that it is impossible for her to be with Rochester, Jane flees Thornfield. Penniless and hungry, Jane is taken by Rivers siblings Mary, Diana and St. John. , who live in a manor called Moor House. Jane happily accepts the offer of teaching at St. John’s school. She later learns that the Rivers siblings are actually her cousins and that she has inherited from her under a vast fortune, which she divides among her new family. At that time, St. John is about to go on missionary work in India and repeatedly asks Jane to accompany him as his wife. One night, when she is about to accept St. John, Jane experiences a mystical connection with Rochester, and she decides to seek him out at Thornfield. She discovers that the estate has been burned down by Bertha, who died in the fire, and that Rochester, who was blinded in the incident, lives nearby. Jane goes to him at once, at there they get married. The development of Jane Eyre’s character is central to the novel. From the beginning, Jane possesses a sense of her self-worth and dignity, a commitment to justice and principle, a trust in God, and a passionate disposition. Her integrity is continually tested over the course of the novel, and Jane must learn to balance the frequently conflicting aspects of herself so as to find contentment. An orphan since early childhood, Jane feels exiled and ostracized at the beginning of the novel, and the cruel treatment she receives from her Aunt Reed and her cousins only worsens her feeling of alienation. Afraid that she will never find a true sense of home or community, Jane feels the need to belong somewhere. Thus Jane says to Helen Burns: â€Å"To gain some real affection from you, or Miss Temple, or any other whom I truly love, I would willingly submit to have the bone of my arm broken, or to let a bull toss me, or to stand behind a kicking horse, and let it dash its hoof at my chest†. This desire tempers her equally intense need for autonomy and freedom. Her fear of losing her autonomy motivates her refusal of Rochester’s marriage proposal. Jane believes that â€Å"marrying† Rochester while he remains legally tied to Bertha would mean rendering herself a mistress and sacrificing her own integrity for the sake of emotional feelings. On the other hand, her life at Moor House tests her in the opposite manner. There, she enjoys economic independence and engages in worthwhile and useful work, teaching the poor; yet she lacks emotional sustenance. Although St. John proposes marriage, offering her a partnership built around a common purpose, Jane realizes their marriage would remain loveless and that this kind of freedom would constitute a form of imprisonment, because she would be forced to keep her true feelings and her true passions would be always in check. Nonetheless, the events of Jane’s stay at Moor House are necessary tests of Jane’s autonomy. Only after proving her self-sufficiency to herself can she marry Rochester and not be dependent upon him as her â€Å"master. † Edward Rochester, despite his stern manner and not particularly handsome appearance, wins Jane’s heart, because he is the first person in the novel to offer Jane lasting love and a real home. Although Rochester is Jane’s social and economic superior, and although men were widely considered to be naturally superior to women in the Victorian period, Jane is Rochester’s intellectual equal. As Jane says: â€Å"I am my husband’s life as fully as he is mine. To be together is for us to be at once as free as in solitude, as gay as in company. We are precisely suited in character—perfect concord is the result†. Rochester regrets his former libertinism and lustfulness, nevertheless, he has proven himself to be weaker in many ways than Jane. St. John Rivers provides the most typical model of Christian behavior. He is a Christianity of ambition, glory, and extreme self-importance. St.  John urges Jane to sacrifice her emotional deeds for the fulfillment of her moral duty, offering her a way of life that would require her to be disloyal to her own self. But Jane ends up with rejecting to sacrifice passion for principle, which doesn’t mean she abandons a belief in God. Jane ultimately finds a comfortable middle ground. For Jane, religion helps curb immoderate passions, and it spurs one on to worldly efforts and achievements. These achievements include full self-knowledge and complete faith in God. Mr. Brocklehurst, the cruel, hypocritical master of the Lowood School, illustrates the dangers and hypocrisies that Charlotte Bronte perceived in the nineteenth-century Evangelical movement. Mr. Brocklehurst adopts the rhetoric of Evangelicalism when he claims to be purging his students of pride, but his method of subjecting them to various privations and humiliations, like when he orders that the naturally curly hair of one of Jane’s classmates be cut so as to lie straight, is entirely un-Christian. Of course, Brocklehurst’s proscriptions are difficult to follow, and his hypocritical support of his own luxuriously wealthy family at the expense of the Lowood students shows Bronte’s criticism to the Evangelical movement. Helen Burns is Jane’s close friend at the Lowood School. She endures her miserable life there with a passive dignity that Jane cannot understand. she believes that justice will be found in God’s ultimate judgment—God will reward the good and punish the evil. Jane, on the other hand, is unable to have such blind faith. Her quest is for love and happiness in this world. Nevertheless, she counts on God for support and guidance in her search. Throughout the novel, Charlotte Bronte may have created the character of Jane Eyre to voice her then-radical opinions. Much evidence suggests that Bronte, too, struggled to find the right balance between moral duty and earthly pleasure, between obligation to her spirit and attention to her body. She hold the opinion that every spirit is independent, though there are differences in social class, in property and also in appearance. Jane Eyre is critical of Victorian England’s strict social system. Bronte’s exploration of personal equalty is perhaps the novel’s most important theme. I would like to use my favorite words that Jane once said to Rochester to end my article: Do you think, because I am poor, obscure, plain, and little, I am soulless and heartless? You think wrong! —I have as much soul as you—and full as much heart! And if God had gifted me with some beauty and much wealth, I should have made it as hard for you to leave me, as it is now for me to leave you.