Wednesday, October 30, 2019

Using examples, examine the connections between gender, fear and urban Essay

Using examples, examine the connections between gender, fear and urban space - Essay Example While there are men who have small physical builds in comparison to other men, it is more likely to find a man with a build larger than a woman’s than to find the opposite scenario. Given this difference it is clear that, generally, women face a set of obstacles that most men will not have to ever experience. On the other hand, because of seeming biologically driven needs to defend one’s space, men are often faced with challenges that, similarly, women will unlikely ever have to face. Thus, as distinct as each gender’s biological makeup creates them to be, so too are the vast differences between the obstacles they must face. These differing gender fear invoking issues will be examined within the context of urban space. The urban environment can pose many stress inducing variables for any individual despite gender. Crime, natural disasters, and other such factors create a spectrum of varying fear and anxiety inducing possibilities for both men and women on a daily basis. Needing to be extra careful with personal possessions in public arenas and making sure to be respectful of an individual’s space are added factors that become automatic parts of one’s thought process while living in an urban environment. While both genders must face many similar urban space stressors, the differences begin to come to play when situations become more dependent on a person’s gender versus, for instance, specific environmental weather factors. For women, urban life poses specific problems due to biological factors. Because women are generally smaller and physically weaker than men, women must take this into account when they travel alone or even with other women to specific urban destinations. â€Å"Fear leads women to take precautions which are often spatial, such as avoiding certain parts of the city or not going out after dark† (Koskela, 1999, pp. 111). In other words, the reality

Monday, October 28, 2019

Federalism and Immigration Essay Example for Free

Federalism and Immigration Essay The term immigration describes the movement and settlement of people who are not US citizens into the United States of America. Throughout history, America has been receiving immigrants from distant lands who come to settle in the United States. As early as the nineteenth century, there were many people from other corners of the world who left their homelands to settle in the US. The reasons for early immigration were, among others, famine, flight from persecution in their homelands and search for better economic opportunities. Thus between 1870 and 1900, the United States received approximately 12 million migrants (Library of Congress 2004). This immigration trend into the United States has continued unabated well into the twenty first century and presently the foreign born population constitutes a significant proportion of the total American population. But of particular concern is the case of illegal immigrants who have infiltrated virtually every corner of the United States. In a 2005 population survey, it was estimated that there were more than 11.1 million illegal immigrants living in the United States and the numbers are steadily increasing with each passing year (Passel, 2006). An uncontrolled influx of immigrants into the US can adversely affect the economy and has invited a negative public opinion from U.S residents. For this reason, the federal government has had to come up with several immigration policies and laws with which to control the immigration process and to curb the influx of illegal immigrants. Although immigration policy is conventionally a realm of the federal government, recently, there have been efforts to include both the state and local governments in the process. This development has been met with different reactions as some people support the idea while others openly question its validity as applied to the constitution. Is the involvement of state and local law enforcement agencies in the enforcement of immigration laws a violation of the U.S constitution? Why the state and local law enforcers are being involved in immigration law enforcement The federal government is probably not to blame for not being able to adequately handle the immigration situation. Apparently it operates a limited force of an estimated 2,000 federal agents.   Yet statistics show that there are more than twelve million immigrants living illegally in the United States and every year, there is an influx averaging 800,000. Some of them, around 450,000, are absconders who have already been issued with a deportation order but have not yet left the country. Some of them have even been found guilty of some deportable crimes but are yet to be deported. Cleary, the federal government has not been able to effectively implement the federal immigration laws across the entire country, simply because it lacks enough manpower. The number of illegal aliens in America far outweighs the force that is meant to control them at the ration of approximately 5,000 to 1. It is for this reason that decisions were made to include the state and local law enforcers in the implementation of immigration laws. This move added an additional 700,000 law enforcers to the immigration police force thereby increasing the capability of the federal government to effectively enforce the immigration laws (Booth, 2006). Legislations supporting the involvement of state and local law enforcers in immigration There are several legislations which have been proposed to facilitate the involvement of the state and local law enforcers in the implementation of immigration laws. In the late twentieth century, the federal government started making subtle efforts to involve state and local governments in immigration. The year 1996 marked a turning point in the involvement of state and local governments in enforcement of immigration laws. During this year, Congress introduced the Personal Responsibility and Work Opportunity Reconciliation Act (PRWORA) which brought significant changes in state handling of aliens (â€Å"The constitutionality of immigration federalism†, 2005). Through this act, Congress gave the states authority to discriminate against immigrants in public benefits programs by deciding who was eligible and who was not. Since the states are not allowed to classify aliens under the equal protection doctrine, the federal government took measures to devolve immigration decision making authority to the states so that their welfare discrimination would not be viewed as a violation of the constitution but rather, as immigration law making (Wishnie, 2002). The immigration laws of 1996 encouraged the state and local governments to take part in the implementation of immigration laws and authorized them to cooperate with the U.S Immigration and Naturalization Service (INS). Ordinances which had previously prevented the INS and the local agencies from communicating were removed and the states were allowed to deny drivers’ licenses to illegal immigrants. This led to an increase in the number of detained illegal immigrant.In 2001, the September 11 attacks further intensified local government involvement in the enforcement of immigration and in 2002, the U.S Department of Justice declared that in its point of view, the state and local governments possessed an â€Å"inherent authority† to enforce immigration laws (Wishnie, 2002). In 2003, H.R 2671, the Clear Law Enforcement for Criminal Alien Removal Act (CLEAR Act) was introduced by the U.S House of representatives. It stated in part that the State and local law enforcers had the authority to enforce immigration laws and declared that any state with no statute to enable the implementation of federal immigration laws within a two year period after the act had been enacted be denied certain federal incarceration assistance. It also proposed compensation of the State or local authority for the apprehension of illegal immigrants within their jurisdictions as well as the provision of personal liability immunity to personnel who enforced the immigration laws; whether they are from a federal, State or local agency. However, this bill never became law (GovTrack.us, 2003). In November 2003, S.1906, the Homeland Security Enhancement Act (HSEA) was introduced into parliament by the U.S senate. Under the HSEA, all violations of immigration laws committed by immigrants would be criminalized. The act also proposed that the states which did not repeal the policies that hindered their police from enforcing the immigration laws be denied funds from Criminal Alien Assistance Program (SCAAP) so as to induce them to enforce these laws. The SCAAP program reimburses the States any costs that they may have incurred in their incarceration of non US citizens. This Act was met with sharp disagreements with the opponents arguing that it would damage the good relationships that local law enforcers had forged with immigrants in their area even as its proponents felt that its enactment would boost national security (NILC, 2004). In 2005, some legislation pieces similar to the 2003 Clear Act and the 2003 HSEA Act were reintroduced by Congress. Both of these bills asserted that the state and local law enforcement was allowed to aid the federal government in the implementation of immigration laws. It is worth noting that the 2005 CLEAR Act also proposed that the allocation of federal funds to local authorities be made dependent on whether they supported the federal government in the implementation of the immigration laws (Booth, 2006). All these legislations were in an effort to make the state and local governments assume more responsibility in controlling immigration so as to enhance the effectiveness of local law enforcement efforts. Public opinion on immigration and federalism Several studies have revealed that a majority of Americans feel that immigration into the United States is out of hand and would wish for better laws to sustain the influx especially of illegal immigrants. In a recent Rasmussen public opinion poll, it was established that one out of every four U.S citizens was very angry about the current American immigration policy. 28% of those who were interviewed expressed frustration with this policy while 62% expressed the need for a stricter border control. As of August 2008, 74% of Americans felt that the federal government was not doing enough to control the borders (Rasmussen reports, 2008). It is precisely because of these sentiments that Congress introduced the above pieces of legislation. Generally, the devolution of policy making decisions to the state and local governments has received widespread support from the public (Wishnie, 2002). Interestingly however, this particular move has been met with sharp differences in opinion whereby there are those who are in support of the move while others oppose it. Those who are in support of these laws argue that they are essential in order to beef up security especially in the face of recent terrorism attacks among other crimes which are purported to have been committed by aliens. However, those who oppose the move feel that making local law enforcers responsible for the implementation of these laws will overburden them, making them inefficient in other crucial sectors. Others feel that such a move is ill- advised at it will unnecessarily divert the already scarce local resources from the regular law enforcement functions such as the protection of industrial facilities as well as the channels of commerce. There are also sentiments that such a move could erode the relationship that local law enforcers have established with the local immigrant communities, thereby impeding the fight against crime as the aliens, especially the illegal ones, become more apprehensive in coming out with information on various crimes as they are afraid of being deported. But perhaps the most significant argument of all against the devolution of immigrant policy implementation from the federal government to the state and local government is that â€Å"it violates the constitutional principles of federalism by allowing state and local officials to assume distinctly federal roles† (Booth, 2006).

Saturday, October 26, 2019

Cuisine Essay -- Health, Food

A cuisine cannot simply be defined as a particular group of food associated with a geographic location. To understand a cuisine equal understanding of the culture to which it belongs must exist. A culture, such as the population of Italy, manipulates the presentation and substances of a cuisine to something representative of that culture. This makes a cuisine much more than food on a plate; a cuisine includes history, both of those making the dish and the ingredients and cooking styles that form the final product. A cuisine includes pride of nationality and personality. Similarly culture is more than a geographic location; it is a way of living and a respect for a group of beliefs and traditions. To understand this relationship between culture and cuisine certain information must be addressed; information such as the demographic figures surrounding a culture, the specific effect Italian culture has on Italian food, as well as the ingredients and cooking skills applied in the Italian cuisine. Consequences of the Italian cuisine will also be identified, both nutritional value and health detriments and how these effects may continue into the future. Cuisine can be split into two stages: pre-swallow and post-swallow (Crotty 1995). Pre-swallow is based around social aspects of cuisine (Gallegos 2011) such as who does the cooking and why people eat the food that they eat. Post-swallow is concerned with the effects food has once eaten; post-swallow also deals with the nutritional and health impacts that food has on consumers. When deconstructing a cuisine it becomes clear that demographic information plays an important role in the pre-swallow stage. Gender, age, location, religion and government influence all have a contribution to s... ... continue to rise. A symptom of obesity, cardiovascular disease, remains the highest cause of death in Italy at 16% (World Health Organisation 2006) followed by cerebrovascular disease, better known as a stroke, at 14%. Both of these diseases are caused by diet, particularly a high cholesterol diet and with western food chains such as McDonalds becoming more entrenched in Italian culture it is reasonable to believe these causes of death will remain the same into the future unless a regression into healthy local Italian cuisine is taken. To conclude, Italy is a diverse location both in terms of geographic regions and cultural traditions, it is only fitting that it has a diverse cuisine, full of history, religion and most important of all the soul of the Italian people. Its mark on world cuisine through innovation and passion last a long time.

Thursday, October 24, 2019

Truman Capotes In Cold Blood :: In Cold Blood Essays

Capote, Truman. In Cold Blood. New York: Random House, 1965. 343 pages. Summary. In Cold Blood is the true story of a multiple murder that rocked the small town of Holcomb, Kansas and neighboring communities in 1959. It begins by introducing the reader to an ideal, all-American family, the Clutters -- Herb (the father), Bonnie (the mother), Nancy (the teenage daughter), and Kenyon (the teenage son). The Clutters were prominent members of their community who gained admiration and respect for their neighborly demeanors. After being introduced to the Clutter family, the reader becomes acquainted with Dick Hickock and Perry Smith. The two were former inmates who met in prison. After their release, the men meet up for what Dick calls Aa perfect score.@ As it turns out, Dick=s cell mate had worked for the Clutters some years earlier and suggested to Dick that he check into employment at the Clutters= farm because the Clutters were such friendly, kindhearted people. The more Dick learned about the Clutters, the more he considered seeking fast cash as opposed to employment. During the trial in the last chapter of the book, however, Dick admitted that his sexual interest in teenage girls was the most powerful force in his decision to invade the Clutters= home. (Perry stopped him from harming Nancy.) Finally, the killers were identified by Dick=s former cell mate and tracked down in Las Vegas. In the time leading up to their arrest, the reader is offered greater insight into the characters of the two men. Because Perry opposed Dick=s crude behavior and showed compassion for the people Dick intended to harm or slight, we are left to feel a bit of sympathy for him. It becomes tempting to see Dick as the manipulative leader and Perry as the helpless follower. After the suspects were taken into custody, Perry eventually confessed that he had killed Herb, Bonnie, Nancy, and Kenyon -- tied each of them up, made sure they were comfortable, then shot each of them in the head with a shotgun. In addition, it was Perry who cut Herb=s throat. Though Dick didn=t actually pull the trigger or hold the knife, he shined the flashlight into the faces of the victims as Perry killed them. Both men were found guilty of 4 counts of premeditated murder, and each was sentenced to death. While awaiting their executions, they appealed several times, losing each time, but managing to have their execution dates postponed.

Wednesday, October 23, 2019

Recent Trends in Nursing Care Essay

Introduction The discipline of nursing has witnessed several innovations and advancements in the last couple of decades that have greatly improved on the nurse efficacy and efficiency. Simpson (2000) for instance, argued that the last 25years have seen abundant and numerous positive innovations. The author attributed some of these advances to nursing advocacy, which for example has contributed to the introduction of such innovation as single room maternity care, and especially for this purpose, family centered care for clients and their families. Corroborating this stance, Schoot et al (2006) post that away from the â€Å"technologically-driven, prescriptive, and outcomes-oriented approach aimed at solving people’s health problems† (Jonsdottir et al, 2004 p.241), recent trend in nursing practice is now towards family centered, client centered care, where practice is determined by the needs of the client (Schoot et al., 2006 p.232). Furthering this line of argument, Simpson (2000), contend that perinatal nursing which involves care for both the child and the parent, which in this case is the stay at home father, consists of a whole of complex clinical interventions, intensive patient and family education, empathetic support and evaluation of family dynamics and a wide range of opportunities to make a difference in the lives of the whole family. This situation is further compounded considering the fact that in practice, patients are often erroneously seen as problems to be corrected, instead of being seen as mysteries to behold and attend to. Jonsdottir and others (2004) were of the view that the diminishing ‘humanness’ applied to nursing care and practice further makes family centered care a difficulty. However, the purpose of this paper is to look at examine the recent trends in nursing practice and the implications that these holds for family centered nursing care, especially for stay at home fathers, who in most cases, need personalized/individualized care. As argued Jonsdottir and his colleagues rightly argued, the increasing technological approach to nursing care and the standardization of healthcare is placing more emphasis on what the authors called â€Å"fast-paced, fast-talking health care provision† (2006 p.242) thereby moving nurses’ attention away from relating to patients in a caring manner, which has been shown to be an important aspect of care; towards cost effective service delivery. One of the implications of this trend is that living with complex health circumstances, such as that faced by a stay at home fathers, is considered more of a private affair, which the client must handle alone. These authors argue that, though the necessity of medical treatment is not under contention, however, the standardizing of healthcare procedures with disregard for people’s experiences and peculiar situation was a serious issue to look into. Simpson (2000) identified two major issues/problems that have contributed to this reduced relational care between nurses and patient. First, the authors argue that over the last decades, the cost of care has steadily increased; this has led to several cuts in the number of nurses attending to patients. Unlike the one-to-one nursing care that used to be the case, the reducing numbers of nurses that have to attend to a number of patients have meant that nurses cannot find the time to adequately relate to their patients. This fact is aptly conveyed in this statement ‘Nurses don’t have the time to do nursing; they can’t even get to know the people they are working with’ (Fieldhouse, pers. comm., 28 January 2003 Quoted in Jonsdottir, 2004). On the other hand, the increasing use of technology such as monitors, mean that several patients can be monitored remotely without the need to personally get in contact with the patients. Fortunately, more recent literatures report that recent trends in nursing practice is now towards client centered care, instead of the professionally centered approach highlighted above. Researching nurse’s perception with respect to client centered care, Schoot and colleagues (2006), suggest that individualized/client centered care is gradually gaining prominence in healthcare delivery and has become a topical issue for nurse practice in most western countries. The authors posit that this nursing innovation places the autonomy as the starting point for care. Under this care settings, rather than the professional taking all the decisions and approaching the client as a problem that must be solved, client centered care involves collaborative effort of both the nurse professional and the client, which is directed towards achieving care that meets the client’s peculiar needs, wishes and expectations, while at the same time, in line with professional standards. As a result, this approach to nurse care is centered on client autonomy, improved patient participation and shared decision making. One interesting intervention in the direction of client centered care is what Limacher and Wright (2006) referred to as ‘commendation’. Reporting a qualitative research involving several clients and their nurses, these authors suggest that verbal acknowledgement of the strengths and competencies of the client brings feelings of goodness, optimism and hope which could greatly help the client emotionally. It is argued that care for patients such as stay at home fathers goes beyond physical or medical treatment, empathetic support and acknowledgement could greatly improve the healing process. The result of the qualitative research shows that patients need the medical treatment as much as they need the emotional support, thus such intervention is of great importance. Another important and striking innovation or advancement in nursing care is the increased autonomy that nurses enjoy today. Some decades back, nursing was more often seen as professional that only carry out the prescriptions, recommendation or instructions of the physician. In such a scenario, there was little or nothing that the nurse could contribute to the care of a stay at home father, except for prescriptions of the physician. However, in recent times, nurses are more innovative and able to take on tasks and responsibilities. Explaining this development with respect to perinatal nursing, Simpson (2000) assert that â€Å"in many institutions, it is often the nurse who titrates oxytocin for induction or augmentation of labor, the nurse who decides when contraction or fetal heart patterns are within normal limits, the nurse who manages the second stage of labor, and the nurse who suggests the timing for regional anesthesia, thus playing an pivotal role in the ultimate outcome of labor† (Simpson, 2000 p.301). It can be asserted that improved nurse autonomy can impact positively on nurse patient relationship and more importantly on patient outcomes. As a fallout of the improved autonomy enjoyed by nurses in recent times, there is an increasing trend towards evidence based nursing. Simpson argues that twenty five years ago, it was almost impossible to hear nurses discussing about evidence based care, he posited that then, such practices as heavy narcotics for use in labor were not only rarely questioned or frowned at, they were almost seen as the norm. Also, nurses were more preoccupied with carrying out orders and prescriptions, than worrying about evidence or rationale for any particular intervention. Fortunately, today the story is drastically different. Jonsdottir and others are of the opinion that through continuous research and knowledge development, nurses have come to realize the importance of research to practice (Jonsdottir et al., 2004). This fact is further buttressed by Fawcett (1999), who argued that nurses have come to realize that the nursing profession is both an educational and professional discipline, and as such, basic, applied, and clinical types of research are required to direct practice in the right direction. Simpson further posit that rather than just taking orders and carrying out tasks, nurses can now question traditional practice and also examine literatures for evidence in support or against â€Å"the way things have been done† (2000 p.303). While Fawcett (1999) contend that nurse clinicians now practice nursing in an increasingly thoughtful manner; by continually contemplating situations and stretching their minds towards insight into nursing practice to better help people improve their health, Simpson (2000) on the other hand suggest that the majority of today’s nurses have the skills and knowledge to search through computer databases for important literature and to critically evaluate the combined weight of facts gathered from such literatures to influence decision on the right intervention. The ability to collaborate with the physician also enables the nurse to provide better evidenced based care to the stay at home father. For instance, nurses are becoming more aware that as an autonomous healthcare provider, they are responsible for their actions and inactions. As a result, the average nurse has the right to critically evaluate every intervention prescribed by a physician for compliance with standards and recent evidence. With such knowledge, the nurse can better collaborate with the physician in the best interest of the patient. Although, Simpson (2000) regret that less than 50% of the registered nursing population in the United States have a 4year college degree. Positing that a baccalaureate degree greatly influences the ability to adequately understand research methods and design, which is pertinent for effective research critique; the author suggest that the minimal nursing qualification should be re-considered. This is more important, considering the fact that the ability to critically evaluate evidences presented in literatures for validity and reliability and to be able to present credible recommendations or inform practice based on such research evidence, nurses need better knowledge about the research process and design, on which the ability to effectively critique a research work is founded. With everything said so far, it is important to examine how the knowledge gained so far can influence nursing practice. To start with, the increasing nurse autonomy holds grave implications – positive and negative, for the practicing nurse that requires serious considerations. It is a know fact that every right comes with a duty. Autonomy of the nurse means that the average nurse has the right to decide what intervention is right at every instance. The nurse also has the right to correct or challenge a colleague, when he/she realizes that the right procedure has not being followed in attending to a patient. With the same gravity, the nurse has to be accountable for every action and inaction, decision and indecision. However, for a nurse caring for a stay at home father, autonomy has more advantages, as with every other care that requires an emotional relationship between the nurse and the client. In this circumstance, the nurse can adequately care for the patient without necessarily worrying about strict regulations. The nurse can provide a client centered care for a patient when he/she is able to make decisions, collaboratively with the patient on the best and most suitable approach without the restrictions of standardizations. Also the resort to evidence based practice means that the nurse practitioner has a guiding knowledge base to help make the right care decisions as at when due. Evidence based care ensures that only the best known procedures are employed in caring for patients. In the same light, the trend towards relational care i.e. personalized care to meet the needs of individuals, to help them live with the complex health and emotional issues that most patients live though ensures better quality of life for patients. The understanding and empathetic relationship established between the nurse and the patient ensures that the patient is not only ‘treated’ but cared for in a manner that brings solace and comfort from the several discomfort that comes with illness. In conclusion, it is a fact established over the centuries that nursing is influences people’s lives, not only in illness, but in health as well. As better innovations and nurse interventions are developed and researched, the nursing profession becomes better and more effective in its role as the ‘carer’ for the society. References Fawcett, Jacqueline (1999). The State of Nursing Science: Hallmarks of the 20th and 21st Centuries. Nursing Science Quarterly, 12(4):311-318. Jonsdottir, Helga, Merian Litchfield, Margaret Dexheimer Pharris (2004).Issues And Innovations In Nursing Practice: The relational core of nursing practice as partnership. Journal of Advanced Nursing, 47(3):241–250. Limacher, Lori Houger and Lorraine M. Wright (2006). Journal of Family Nursing, 12(3):307-331. Schoot, Tineke, Ireen Proot, Marja Legius, Ruud ter Meulen, Luc de Witte (2006). Client-Centered Home Care Balancing Between Competing Responsibilities. Clinical Nursing Research, 15(4):231-254. Simpson, Kathleen (2000). A critical evaluation of the past 25 years of perinatal nursing practice: Opportunities for improvement. The American Journal of Maternal Child Nursing (MCN), 25(6):300-304.

Tuesday, October 22, 2019

Alone

Alone Alone- Monae Orange Essay Monae Orange Professor Hammer Writing 1 19 November 2014 Alone In â€Å"Confronting Class in the Classroom†, written by bell hooks, hooks discusses the issues of class differences within educational settings. She states that class influences our values, attitudes, and social relations, and the assumptions of how knowledge is presented and digested (65). She believes the voices and ideas of the working-class population are silenced in a classroom setting that mostly consists of middle and upper class students. As a person that identifies with the working class, I agree with her stance on the subject. Throughout high school and even here at UCSB, I have experienced isolation and exclusion. The students who do not identify with middle or upper-class backgrounds are deemed as outsiders, and are forced to either conform to privileged ideology, or continue to remain isolated. Instead of ignoring class as if it has no effect on the way in which topics are discussed, professors should encourage dialogue amongst students in order to allow everyone ’s opinions to be considered, which would in return eliminate the feelings of isolation that are bestowed upon the students who come from working-class backgrounds. Professors should not reinforce an educational hierarchy that censors the opinions, ideas, and views of the working-class by ignoring the apparent class differences and not accommodating them. The opinions, views, and ideas of working-class students are censored in mainly because those students are too intimidated to speak what is on their minds. Throughout high school, I was enrolled in IB/honor classes which were a majority white. I was one of two black students, and even the other black student was upper class. I was extremely intimidated by the other students, because most of these students had degree holding parents, and education was obviously important in their families. I was afraid to say the wrong thing, or raise my hand to give the wrong answer, so for two years I sat in those classes with my mouth shut , never to speak unless spoken to. In the words of hooks, â€Å"Most students are not comfortable exercising this right [of free speech]- especially if it means they must give voice to thoughts, ideas, feelings that go against the grain, that are unpopular†(66). In this quote, hooks states that students do not feel comfortable voicing their opinions because they go against the majority’s views. These students are hesitant to speak up because they know that their views are not widely supported. Students are even more so hesitant to voice an opinion that differs from the professor, because the education system has been designed to make instructors the authority figure. To go against or question the respected opinions of a degree-holding professor goes against everything we have been taught since primary school. To do so would conflict with the order of power within the classroom. Students allow these components to intimidate them, which then cause their apprehensiveness and isolation. Isolation is reinforced in the ways that students who come from working class backgrounds are expected to abandon their class markers, such as their â€Å"vernacular culture†, in order to conform to the lifestyle of the privileged that is present in university settings. Here at UCSB, demographically, the black population only makes up 3.5 percent of the undergraduate population. I am part of that small 3.5 percent. I am not saying that all 3.5 percent of the African American students come from a working-class or poor background, but I do fall under that category. I often find myself stuck between a rock and a hard place when it comes to demeanor. The â€Å"acceptable† behavior and dialogue required to succeed here at UCSB are too different than the dialogue and behavior that I am comfortable with portraying around family or friends. The struggles to mask class markers, such as â€Å"black language†, attitude, or views, constantly make me question my presence here at

Monday, October 21, 2019

A Book Review of The Kissing Hand by Audrey Penn

A Book Review of The Kissing Hand by Audrey Penn Since it was first published in 1993, The Kissing Hand by Audrey Penn has provided reassurance for children dealing with difficult transitions and situations. While the focus of the picture book is on fears about starting school, the reassurance and comfort the book provides can be applied to many different situations. Summary of The Kissing Hand The Kissing Hand is the story of Chester Raccoon, who is terrified to tears at the thought of starting kindergarten and being away from his home, his mother and his usual activities. His mother reassures him about all the good things he will find at school, including new friends, toys, and books. Best of all, she tells Chester that she has a wonderful secret that will make him feel at home at school. Its a secret, passed down to Chesters mother by her mother and to her mother by Chesters great-grandmother. The name of the secret is the Kissing Hand. Chester wants to know more, so his mother shows him the secret of the Kissing Hand. After kissing Chesters palm, his mother tells him, Whenever you feel lonely and need a little loving from home, just press your hand to your chest and think, Mommy loves you. Chester is reassured to know that his mothers love will be with him wherever he goes, even kindergarten. Chester is then inspired to give his mother a kissing hand by kissing her palm, which makes her very happy. He then happily goes off to school. The story is slightly stronger than the illustrations, which while colorful, are not as well executed as they could be. However, kids will find Chester to be appealing in both the story and the illustrations. At the end of the book, there is a page of small red heart-shaped stickers that have the words The Kissing Hand printed on each of them in white. This is a nice touch; teachers and counselors can give out the stickers after reading the story to a class or parents can use one whenever a child needs reassurance. According to her website, Audrey Penn was inspired to write The Kissing Hand as a result of something shed seen and something she did as a result. Shed seen a raccoon kiss the palm of her cub, and then the cub put the kiss on his face. When Penns daughter was scared about starting kindergarten, Penn reassured her with a kiss to the palm of her daughters hand. Her daughter was comforted, knowing the kiss would go with her wherever she went, including school. About the Author, Audrey Penn After her career as a ballerina came to an end when she became ill with juvenile rheumatoid arthritis, Audrey Penn found a new career as a writer. However, she began writing a journal when she was in the fourth grade and continued writing as she was growing up. Those early writings became the basis for her first book, Happy Apple Told Me, published in 1975. The Kissing Hand, her fourth book, was published in 1993 and has become her most well-known book. Audrey Penn received the Educational Press Association of Americas Distinguished Achievement Award for Excellence in Educational Journalism for The Kissing Hand. Penn has written about 20 books for children. In all, Audrey Penn has written 6 picture books about Chester Raccoon and his mother, each focusing on a different situation that can be difficult for a child to deal with: A Pocket Full of Kisses (a new baby brother), A Kiss Goodbye (moving, going to a new school), Chester Raccoon and the Big Bad Bully (dealing with a bully), Chester Raccoon and the Acorn Full of Memories (the death of a friend) and Chester the Brave (overcoming fears), She also wrote A Bedtime Kiss for Chester Raccoon, a board book dealing with bedtime fears. As to why she writes about animals, Penn explains, Everyone can identify with an animal. I never have to worry about prejudice or hurting someones feelings if I use an animal instead of a person.   About the Illustrators, Ruth E. Harper and Nancy M. Leak Ruth E. Harper, who was born in England, has a background as an art teacher. In addition to illustrating The Kissing Hand along with Nancy M. Leak, Harper illustrated Penns picture book Sassafras. Harper uses a variety of media in her work, including pencil, charcoal, pastel, watercolor, and acrylic. Artist Nancy Leak, who lives in Maryland, is known for her printmaking. Barbara Leonard Gibson is the illustrator of all of Audrey Penns other picture books and board books about Chester Raccoon.   Review and Recommendation The Kissing Hand has provided a lot of comfort for scared children over the years. Many schools will read it to a new kindergarten class to ease their fears. In most cases, children are already familiar with the story and the idea of the kissing hand really resonates with young ones. The Kissing Hand was originally published in 1993 by the Child Welfare League of America. In the foreword to the book, Jean Kennedy Smith, founder of Very Special Arts, writes, The Kissing Hand is a story for any child who confronts a difficult situation, and for the child within each of us who sometimes needs reassurance. This book is perfect for children 3 to 8 years old who need comforting and reassurance. (Tanglewood Press, 2006.) More Recommended Picture Books If you are looking for bedtime stories for young children that are reassuring, Amy Hests Kiss Good Night, illustrated by Anita Jeram, is a good recommendation, as is Goodnight Moon by Margaret Wise Brown, with illustrations by Clement Hurd. For young children worried about starting school, the following picture books will help ease their fears: First Grade Jitters by Robert Quackenbush, with illustrations by Yan Nascimbene, and Mary Ann Rodmans First Grade Stinks! illustrated by Beth Spiegel. Sources: Audrey Penns website, Tanglewood Press

Sunday, October 20, 2019

Biography of Louis Farrakhan, Leader of Nation of Islam

Biography of Louis Farrakhan, Leader of Nation of Islam Minister  Louis Farrakhan (born May 11, 1933) is one of the most controversial public figures in the United States. While scandal has brought down a number of leaders, Farrakhan has managed to remain an influential force in American politics, race relations, and religion. With this biography, learn more about the life of the Nation of Islam leader and how he’s remained relevant in an increasingly divided America. Fast Facts: Louis Farrakhan Known For: Civil rights activist, minister, leader of the Nation of Islam (1977–present)Born: May 11, 1933, BronxParents: Sarah Mae Manning (Mae) and Percival ClarkeEducation: Winston-Salem State University, The English High SchoolPublished Works: A Torchlight for America,  Spouse(s): KhadijahChildren: 9 Early Years Like so many notable Americans, Louis Farrakhan grew up in an immigrant family. He was born on May 11, 1933, in the Bronx, New York.  Both of his parents immigrated to the United States from the Caribbean. His mother, Sarah Mae Manning, came from the island of St. Kitts, and his father, Percival Clark, came from Jamaica. In 1996, Farrakhan said his father, who reportedly had Portuguese heritage, may have been Jewish. The scholar and historian Henry Louis Gates called Farrakhan’s claim credible since Iberians in Jamaica tend to have Sephardic Jewish ancestry. Because the Jewish community has often accused Farrakhan of being an anti-Semite, his claims about his father’s ancestry are remarkable, if true. Farrakhan’s birth name, Louis Eugene Walcott, reveals the discord in his parents’ relationship. Farrakhan said his father’s philandering had driven his mother into the arms of a man named Louis Wolcott, with whom she had a child and for whom she converted to Islam. She planned to start a new life with Wolcott, but briefly reconciled with Clark, resulting in an unplanned pregnancy. Manning repeatedly tried to abort the pregnancy, according to Farrakhan, but eventually gave up on termination. When the child arrived, with light skin and curly, auburn hair, Wolcott knew the baby wasn’t his and left Manning. That didn’t stop her from naming the child â€Å"Louis† after him. But Farrakhan’s real father didn’t play an active role in his life either, he said. His mother remained a stable influence. A music lover, she exposed him to the violin. He didn’t immediately take interest in the instrument. â€Å"I [eventually] fell in love with the instrument,† he recalled, â€Å"and I was driving her crazy because now I would go in the bathroom to practice because it had a sound like you’re in a studio and so people couldn’t get in the bathroom because Louis was in the bathroom practicing.† He said that by age 12, he played well enough to perform  with the Boston civic symphony, the Boston College orchestra, and its glee club. In addition to playing the violin, Farrakhan sang well. In 1954, using the name â€Å"The Charmer,† he even recorded the hit single â€Å"Back to Back, Belly to Belly,† a cover of  Ã¢â‚¬Å"Jumbie Jamboree.† A year before the recording, Farrakhan married his wife, Khadijah.  He went on to have nine children. Nation of Islam The musically inclined Farrakhan managed to use his talents  in the service of Nation of Islam. While performing, he attended a meeting of the group, which Elijah Muhammad started in 1930 in Detroit. As a leader, Muhammad sought a separate state for African Americans and endorsed racial segregation. Prominent NOI leader Malcolm X persuaded Farrakhan to join the group. So, he did, just a year after recording his hit single. Initially, Farrakhan was known as Louis X, and he wrote the song â€Å"A White Man’s Heaven Is a Black Man’s Hell† for the Nation. Eventually, Muhammad gave Farrakhan the surname he’s world famous for today. Farrakhan rapidly rose through the ranks of the group. He assisted Malcolm X at the group’s Boston mosque and assumed his superior’s role when Malcolm left Boston to preach in Harlem. Malcolm X In 1964, ongoing tensions with Muhammad led Malcolm X to leave the Nation. After his departure, Farrakhan essentially took his place, deepening his relationship with Muhammad. In contrast, Farrakhan and Malcolm X’s relationship grew strained when the latter criticized the group and its leader. Specifically, Malcolm X told the world that Mohammad had fathered children with many of his teenage secretaries. Malcolm X considered him a hypocrite since NOI preached against extramarital sex.  But Farrakhan considered Malcolm X a traitor for divulging this news to the public. Two months before Malcolm’s assassination in Harlem’s Audubon Ballroom on Feb. 21, 1965, Farrakhan said of him, â€Å"such a man is worthy of death.† When police arrested three NOI members for assassinating 39-year-old Malcolm X, many wondered if Farrakhan played a role in the murder. Farrakhan admitted that his harsh words about Malcolm X likely  Ã¢â‚¬Å"helped create the atmosphere† for the killing. â€Å"I may have been complicit in words that I spoke leading up to February 21, [1965]† Farrakhan told Malcolm X’s daughter Atallah Shabazz and  Ã¢â‚¬Å"60 Minutes† correspondent Mike Wallace in 2000. â€Å"I acknowledge that and regret that any word that I have said caused the loss of life of a human being.† A six-year-old Shabazz saw the shooting, along with her siblings and mother. She thanked Farrakhan for taking some responsibility but said she did not forgive him. â€Å"He’s never admitted this before publicly,†Ã‚  she said.  Ã¢â‚¬Å"Until now, he’s never caressed my father’s children. I thank him for acknowledging his culpability and I wish him peace.† Malcolm X’s widow, the late Betty Shabazz, had accused Farrakhan of having a hand in the assassination. She seemingly made amends with him in 1994, when her daughter Qubilah faced charges, later dropped, for an alleged plot to kill him. NOI Splinter Group Eleven years after Malcolm X’s killing, Elijah Muhammad died. It was 1975, and the group’s future appeared uncertain. Muhammad had left his son Warith Deen Mohammad in charge. The younger Muhammad wanted to turn NOI into a more conventionally Muslim group called American Muslim Mission. (Malcolm X had also embraced traditional Islam after leaving the NOI. ) Warith  Deen Mohammad  also rejected his father’s separatist teachings. But Farrakhan disagreed with this vision and left the group to start a version of NOI aligned with Elijah Muhammad’s philosophy. He also started The Final Call newspaper to publicize his group’s beliefs.   Farrakhan got involved with politics as well. Previously, NOI told members to refrain from political involvement, but Farrakhan decided to endorse the Rev. Jesse Jackson’s 1984 bid for president. Both the NOI and Jackson’s civil rights group, Operation PUSH, were based on Chicago’s South Side. Fruit of Islam, part  of NOI,  even guarded Jackson during his campaign. Jesse Jackson â€Å"I believe that Rev. Jackson’s candidacy has lifted the seal forever from the thinking of black people, particularly black youth,† Farrakhan said. â€Å"Never again will our youth think that all they can be is singers and dancers, musicians and football players and sportsmen. But through Reverend Jackson, we see that we can be theoreticians, scientists, and whatnot. For that one thing he did alone, he would have my vote. Jackson, however, didn’t win his presidential bid in 1984 or in 1988. He  derailed his  first campaign when he referred to Jews as â€Å"Hymies† and New York City as â€Å"Hymietown,† both anti-Semitic terms, during an interview with a black Washington Post reporter. A wave of protests ensued. Initially, Jackson denied the remarks. Then, he changed his tune and accused Jews of trying to sink his campaign. He later admitted making the comments and asked the Jewish community to forgive him. But he refused to part ways with Farrakhan. Farrakhan tried to defend his friend by going on the radio and threatening both the Post reporter, Milton Coleman, and Jews about their treatment of Jackson. â€Å"If you harm this brother [Jackson], it will be the last one you harm,† he said. Farrakhan reportedly called Coleman a traitor and told the African American community to shun him. The NOI leader also faced accusations of threatening Coleman’s life. â€Å"One day soon we will punish you with death,† Farrakhan remarked. Afterward, he denied threatening Coleman. Million Man March Although Farrakhan has long faced accusations of anti-Semitism and has criticized black civic groups such as the NAACP, he’s managed to stay relevant in a changing America. On Oct. 16, 1995, for example, he organized the historic Million Man March on the National Mall in Washington, D.C. Civil rights leaders, including Rosa Parks, Jackson, and Shabazz, gathered at the event designed for young African American men to ponder the pressing issues affecting the black community. According to some estimates, about a half-million people turned out for the march. Other estimates report a crowd as large as two million. In any case, there’s no doubt that hundreds of thousands of individuals gathered for the occasion, an impressive achievement for any organizer. The Nation of Islam’s website points out that the march challenged stereotypes of African American men. â€Å"The world did not see thieves, criminals, and savages as usually portrayed through mainstream music, movies and other forms of media; on that day, the world saw a vastly different picture of the Black man in America. The world saw Black men demonstrating the willingness to shoulder the responsibility of improving themselves and the community. There was neither one fight nor one arrest that day. There was no smoking or drinking. The Washington Mall, where the March was held, was left as clean as it was found.† Farrakhan later organized 2000’s Million Family March. And 20 years after the Million Man March, he commemorated the landmark event. Later Years Farrakhan earned praise for the Million Man March but just a year later sparked controversy again. In 1996, he visited  Libya. Then Libyan ruler, the late Muammar al-Qaddafi, made a donation  to the Nation of Islam, but the federal government didn’t let Farrakhan accept the gift. Despite such incidents and a long list of inflammatory remarks, Farrakhan has won the support of  people in and outside of the black community. They applaud  NOI  for fighting against social injustice, advocating for education and against gang violence, among other issues. The Rev. Michael L. Pfleger, a white Roman Catholic priest with a parish on Chicagos South Side is an example. He called Farrakhan his closest adviser.   â€Å"I’ve lost friends and I’ve lost support- I’ve been disinvited from places- because of my relationship with Farrakhan,† the priest told the New Yorker in 2016. But he added, I’d take a bullet for  [him and others] any day of the week.†Ã‚  Ã‚   Meanwhile, Farrakhan  continues to generate publicity for his cutting comments. Shortly after Donald Trumps inauguration,  he called the United States  the most rotten nation on Earth. On May 2, 2019, Farrakhan was banned from Facebook and Instagram for violations of Facebook’s policies against hate speech. Sources Blow, Charles M. Million Man March, 20 Years On. New York Times, Oct. 11, 2015Bromwich, Jonah Engel. Why Louis Farrakhan Is Back in the News. New York Times, March 9, 2018.  Farrakhan, Louis, and Henry Louis Gates. Farrakhan Speaks. Transition.70 (1996): 140–67. Print.Gardell, Mattias. In the Name of Elijah Muhammad: Louis Farrakhan and the Nation of Islam. Durham, North Carolina: Duke University Press, 1996.Honorable Minister Louis Farrakhan. Nation of Islam.  Louis Farrakhan banned from Facebook over policies on violence, hate. Chicago Sun Times May 2, 2019.  McPhail, Mark Lawrence. Passionate Intensity: Louis Farrakhan and the Fallacies of Racial Reasoning. Quarterly Journal of Speech 84.4 (1998): 416–29. Print.

Saturday, October 19, 2019

The Effect of World War Two on the Status of British Women Essay

The Effect of World War Two on the Status of British Women - Essay Example This essay stresses that women, in particular, assailed by a series of unending attacks to their humanity and had to claw at what appears to be a hint of hope for survival. Class distinctions broke down and the formerly rich women adjusted to life’s painful realities that they had to live like the rest of the commoners. This discussion declares that women prisoners of war were treated inhumanely. Their captors were usually cruel, desensitized by the evils of war. They were forced to live in despicable conditions – overcrowded cockroach-infested huts, poor sanitation, and the epidemic of head lice. They were made to sleep on very narrow wooden boards, with no privacy at all. They was utter disregard for their well-being and health. Women camp prisoners were ordered around to do forced labor. In all kinds of climates – in very high temperature, under the blazing hot sun, they were made to dig graves to bury the dead, dig up latrines for their own use, chopped wood and carry extremely heavy load. In a sense, chivalry was dead in those times. Being participants in the war, women were exposed to all kinds of danger. Although threats to their lives were all around and caused chaos in their biological systems, it became a normal occurrence to be at gunpoint or the target of enemy fighter plan es. The war demanded enormous manpower, not just in the armed forces, but also in industry. The government therefore, took the decision to draft women into ‘men’s’ jobs, just as they had done during the First World War, in an attempt to keep production at a steady level.

Friday, October 18, 2019

Strategic Analysis and Selection of Information Systems Essay

Strategic Analysis and Selection of Information Systems - Essay Example For the purpose of this assignment, two articles will be reviewed for inclusion into the essay. The first is Collaborative Computing and True Enterprise Architecture is Still Two Years Away, by Worthen and the second is B2B: Execution of the Concept is Key to Success by M. Sawhney. The purpose of this assignment is to explain the relationship between business strategy in IT strategy, determine any problems that occurred with strategy formulation, determine if there were problems with strategy implementation, and determine if there were problems with the strategic process. In order to fully understand the concepts presented in this assignment, it is first essential to know the definition of the words that will be discussed herein. Strategy can be defined as "a long term plan of action designed to achieve a particular goal, most often "winning". Strategy is differentiated from tactics or immediate actions with resources at hand by its nature of being extensively premeditated, and often practically rehearsed. Strategies are used to make the problem or problems easier to understand and solve" (Wikipedia, 2008). Strategy formulation then can be defined as "the process of determining appropriate courses of action for achieving organizational objectives and thereby accomplishing organizational purpose" (Kotelnikov, 2008). Strategic processes are made up of macro processes within an organization. "All organizational work is part of one or more processes. At their very broadest, macro processes can span an entire organization and cut across all major function s or departments. Examples of macro processes include the design and development of new products/services; producing products or delivering services; product order or service request fulfillment; invoicing/accounting, and collecting money; inventory management and logistics; information management; admitting, discharging, and transferring patients; or generating leads and making sales" (Clemmer 2008). Article 1 B2B: Execution of the Concept is Key to Success, by Mohanbir Sawhney Problems with Strategy Formulation When forming their strategy, "Their logic seemed elegant: create marketplaces that would match buyers and sellers, bringing improved liquidity, efficiency and transparency to B2B transactions, and make money through transaction fees from the trades, Once the buyers and sellers were on board to conduct transactions, the exchanges could augment that core functionality with value-added services such as logistics management, credit and settlement, and supplier verification" (Sawhney, 2002, p. 1). Yet, the B2B boom that was supposed to happen did not. This happened when investors started to question the business model upon with the new B2B concept was based. In other words, it was not the strategy formulation that was the problem; it was the strategy implementation. Problems with Strategy Implementation The article says itself, "One might conclude from the evidence that the idea of a B2B exchange is fundamentally flawed. However, it's not the concept of the exchange that is flawed but the execution of that concept" (Sawhney, 2002, p. 1). The article cites the chicken-and-the-egg concept as the reason for the failure of the B2B concept; i.e. it is hard to get buyers without suppliers and it is hard to get

The relationship between atherosclerosis and stress Essay

The relationship between atherosclerosis and stress - Essay Example This fatty build-up would later thicken and then harden or form calcium deposits in the arteries, consequently blocking the arteries. Because of the build-up, the hardened deposits may block the flow of blood along the arteries (Dugdale, 2009). In instances when the coronary artery becomes narrowed by plaque deposits, then blood flow to the heart itself can either slow down or be stopped. The patient can experience chest pain, shortness of breath, and other symptoms when this happens (Dugdale, 2009). These fatty deposits may also break off (as embolus) and flow with the blood in the arteries and veins; they may eventually get lodged in the smaller blood vessels causing heart attacks or strokes (Dugdale, 2009). The causes for atherosclerosis have not been fully determined; however there are traits and conditions which have been considered as risk factors for this disease. It is a condition which slowly and gradually develops over time and may be worsened by factors which induce plaque formation or blood coagulation. These factors may include the following factors or causes: inflammation or infection, hypertension, smoking, and elevated LDL and VLDL (DeBruyne, 2003, p. 603). Other factors like high-fat diet, obesity, high-sodium diet, cigarette smoking, family history, and lack of exercise may also cause atherosclerosis (McConnell, 2007, p. 278). Stress is also being considered as a possible cause of atherosclerosis; however, no firm support has been set forth for this theory as yet. Nevertheless, Circulation, the journal of the American Heart Association cites a study which correlates the â€Å"degree of carotid arterial atherosclerosis with exaggerated response to mental stress in men under the age of 55† (as cited by Diagnose Me, 2009). Their study further established that strong blood pressure responses to stressful situations were seen in those with more advanced atherosclerosis in the carotid arteries as compared to

Thursday, October 17, 2019

Army Leadership Research Paper Example | Topics and Well Written Essays - 2500 words

Army Leadership - Research Paper Example However, as in most cases the direct leaders have influences to other people they should on the other hand encourages hard work, instructsand recognizes great achievements of other individuals. The US military was made up of lifeblood army who ensured changes in the United States Army. The US army leaders were ready for any challenges that may come before them in order to handle with great solders that have risen through hardships and from range of qualified professional solders who always accomplishes their missions with great intelligence(Army Leadership of United States, 2012). The challenging and complex circumstances could provide ground for leaders who were expected to make wise, timely and effective decisions to achieve the mission. The army leaders were therefore, assigned to take responsibilities by inspiring the influences of individuals to accomplish the US organizational targets. The Army on the other hand was expected to motivate both internal and external people to pursue actions, shape decisions and focus thinking for the best to the organization. The US Army military requires leaders who are capable of making appropriate choices and joining direction for an organization. The leaders were therefore required to influence people by providing the society with facts, direction and motivating individuals to achieve the mission in order to improve the organization status (Army Leadership of United States, 2012). The US organization was expected to have multiple foundations for checkups and access situations to provide input decisions. The leadership in US is taken as the process of influence since the leadership doctrine was endorsed in 1948. Leadership in Army of US as an element of combat power unifies other elements such as mission command, information, intelligences, fires and protection(Army Leadership of United States, 2012). The Army is unable to

Creating a knowledge sharing culture (Chapter 11) Essay

Creating a knowledge sharing culture (Chapter 11) - Essay Example Thus, information and knowledge are categorized as different elements that need to be strategically aligned and correlated to provide organizations with competitive advantage. While the explicit knowledge is one that can be easily transmitted, the tacit knowledge focuses on experience and values that are accrued over time. The chapter emphasizes four major parameters of knowledge management: top team support and strategic focus; enabling mechanisms; innovation and continuous improvement; and commitment at individual and organizational level. The team thrives on sharing of knowledge and encourages proactive participation of the members to improve and improvise the performance. The workforce is provided with the facilitating platform of continuous learning through system resources and external exigencies that help it to create benchmark for improved outcome. The managerial leadership also ensures that testing new approaches is encouraged and sharing of responsibilities is intrinsically linked to teamwork. Through rewards and merits, the individuals and teams are motivated to strive for higher productivity. The chapter asserts that a ‘sharing culture’ greatly supports knowledge management. Organization culture can primarily be expressed as the shared vision and collective goals of the organization. The leadership within the organization becomes highly relevant because it promotes shared vision through collective decision making, inspiring the workforce for improved performance outcome. It also helps create an environment of learning and innovation that empowers workers to make decisions on informed choices. Thus, an organizational culture that promotes collective decision making through shared learning is highly successful. It facilitates easy adaptability to changing equations thereby, empowering the workforce and the leaders to recognize the wide scope of emerging opportunities. Another important issue that it incorporates is its inherent tendency

Wednesday, October 16, 2019

Army Leadership Research Paper Example | Topics and Well Written Essays - 2500 words

Army Leadership - Research Paper Example However, as in most cases the direct leaders have influences to other people they should on the other hand encourages hard work, instructsand recognizes great achievements of other individuals. The US military was made up of lifeblood army who ensured changes in the United States Army. The US army leaders were ready for any challenges that may come before them in order to handle with great solders that have risen through hardships and from range of qualified professional solders who always accomplishes their missions with great intelligence(Army Leadership of United States, 2012). The challenging and complex circumstances could provide ground for leaders who were expected to make wise, timely and effective decisions to achieve the mission. The army leaders were therefore, assigned to take responsibilities by inspiring the influences of individuals to accomplish the US organizational targets. The Army on the other hand was expected to motivate both internal and external people to pursue actions, shape decisions and focus thinking for the best to the organization. The US Army military requires leaders who are capable of making appropriate choices and joining direction for an organization. The leaders were therefore required to influence people by providing the society with facts, direction and motivating individuals to achieve the mission in order to improve the organization status (Army Leadership of United States, 2012). The US organization was expected to have multiple foundations for checkups and access situations to provide input decisions. The leadership in US is taken as the process of influence since the leadership doctrine was endorsed in 1948. Leadership in Army of US as an element of combat power unifies other elements such as mission command, information, intelligences, fires and protection(Army Leadership of United States, 2012). The Army is unable to

Tuesday, October 15, 2019

The Beat Generation & The Hippie Movement Research Paper

The Beat Generation & The Hippie Movement - Research Paper Example However, the first youth upheavals - clumsy, without any clear program, but rough and wild, began in the 1950s and paved the way for the successors. The Beat Generation as a cultural phenomenon clearly manifested itself in the early and mid 1950s. Kerouac, who coined the term, stated that it derives from the word â€Å"beatitude† – beat and attitude – attitude towards life of an anti-conformist generation with a unique world outlook which strives for spiritual communion, infinite love and bliss. There are many interpretations of that Kerouac‘s â€Å"beat†. A young beatnik as a media stereotype of the movement is â€Å"broken†, â€Å"crushed†, â€Å"worn out† and â€Å"tired† of the western society of that time. Beatniks were ardent fans of jazz also. That’s why the neologism could be originated by jazz rhythm. The word â€Å"beatnik† appeared in the American language on April 2, 1958 with a helping hand from a San Francisco Chronicle journalist, Pulitzer Prize winner Herb Caen, who used it in his column. He added to the English word â€Å"beat† (taken in any meaning named above) the Russian suffix – â€Å"nik†, taken from the popular Russian word â€Å"sputnik† (satellite), which became international. This research of American subcultures will be inconsistent without mentioning avant-garde Lettrism, inspired by Dada and Surrealism. It deeply influenced postmodern art and society as called to break with old traditions. It was founded in the early 1950s in France by Isidore Isou, a Romanian-born poet. The ideology was based on the postulate of degeneration of words as spoken symbols in the modern world. Therefore, the followers of Lettrism preferred, for example, to write private letters instead of long telephone conversations; write slogans, not novels. The Lettrists also loved to alter state of consciousness and perform. They roamed around the cities and vill ages of America in their weird painted clothes strongly ridiculing the postwar consumer society, banality of mass culture and absurdity of political and social system. The Beat Generation kept apace with the Lettrists. Birthplace of the Beat movement is New York. In the 1950s - early 1960s, a group consisting of artists, writers, poets, among which are Ken Kesey, Jack Kerouac, Allen Ginsberg, William Burroughs, Lawrence Ferlinghetti and their fans has drawn a large public interest. But the subculture was logically developed and received cult status in California, in particular, in its southern part, associated with the famous Venice beach art colony. It was vividly described in the famous book by Lawrence Lipton – The Holy Barbarians. In the mid-1950s, the Beatniks staged performances named Jazz and Poetry in beach cafes. Their core motif was the representation of the rebellious, colorful spirit of the slums and the attempt to romanticize life of â€Å"white trash† - t he one that has a significant influence on modern American culture to this day. The Beat movement was not massive. But their antagonism toward common values and fatigue from bourgeois contemporaries (hitchhiking trips and hipster way of life of the Kerouac’s heroes in the novels On the Road, Dharma Bums; Zen and the Art of Motorcycle Maintenance by Robert Pirsig), talented immersion in literature (Howl by Ginsberg), forced confrontation (like the one at a mental hospital in Kesey’s One Flew Over the Cuckoo’s Nest, where the character of the senior nurse Ratched and the hospital itself are the allusion to the state)) and artistic delights, as well as the desire to turn away from social and political problems and experiments with drugs (novel Junkie and Naked Lunch by Burroughs; The Island and The Doors of Perception by Aldous

With diagrams compare Essay Example for Free

With diagrams compare Essay This type of communication is between the sender and the receiver is known as connectionless (rather than dedicated) Contrasted with packet-switched is circuit-switched, a type of network such as the regular voice telephone network in which the communication circuit (path) for the call is set up and dedicated to the participants in that call. For the duration of the connection, all the resources on that circuit are unavailable for other users. Voice calls using the Internets packet-switched system are possible. Each end of the conversation is broken down into packets that are reassembled at the other end. The principles of packet switching are as follow. Messages are divided into data packets, which are then directed through the network to their destination under computer control. Besides a message portion, each packet contains data concerning. The principles of packet switching are as follow. Messages are divided into data packets, which are then directed through the network to their destination under computer control. Besides a message portion, each packet contains data concerning: Â  The destination of the address; Â  The source identification; The sequence of the packet in the complete message; Â  The detection and control of transmission errors. Â  Pre-determined routing. With this method, the routing details are included in the packet itself, each switching exchange forwarding the packet according to the embedded instructions; Â  Directory routing. Each switching exchange has a copy of a routing table to which it refers before forwarding each packet. The appropriate output queue is determined from the table and the packet destination Diagram shown below: Identify three types of cabling used in data communication. State which one you would recommend in an implement requiring high security consideration and why? The three types of cables used in data communication are: Optical Fiber Coaxial Coaxial cable is a copper that is used by TV companies between the community antenna, and also the user homes and businesses. At times these cable are also used by telephone companies from their central office to the telephones near users. This is also widely installed for use in business and corporation Ethernet and other types of local area network. Coaxial cable is called coaxial this is because this includes one physical channel that carries the signal surrounded (after a layer of insulation) by another concentric physical channel, both running along the same axis. The outer channel serves as a ground. Many of these cables or pairs of coaxial tubes can be placed in a single outer sheathing and, with repeaters, they can carry information for a great distance. This is a diagram shown below: UPT UPT stands for Unshielded twisted pair. This cable is the most common kind of copper telephone wiring. Twisted pair is the ordinary copper wire that connects home and many business computers to the telephone company. To reduce crosstalk or electromagnetic induction between pairs of wires, two insulated copper wires are twisted around each other. Each signal on twisted pair requires both wires. Since some telephone sets or desktop locations require multiple connections, twisted pair is sometimes installed in two or more pairs, all within a single cable. For some business locations, twisted pair is enclosed into a shield that functions as a ground. This is known as shielded twisted pair (STP). The twisted pair is now frequently installed with the two pairs to the home, with the extra pair making it possible for you to add another line (perhaps for use of a modem) when you will need it. These twisted pair comes with each pair uniquely colour coded when it is packaged in multiple pairs. Different uses such as analogue, digital, and Ethernet require different pair multiples. Although twisted pair is often associated with home use, with a higher grade of twisted pair is often used for horizontal wiring in LAN installations because it is less expensive than coaxial cable. The wire that you buy at a local hardware store for extensions from your phone or computer modem to a wall jack is not twisted pair. It is a side-by-side wire known as silver satin. The wall jack can have as many five kinds of hole arrangements or pin outs, depending on what kinds of wire the installation you expects that will be plugged in (for example, digital, analogue, or LAN) . (Thats why you may sometimes find when you carry your notebook computer to another location that the wall jack connections wont match your plug. ) This is a diagram shown below: Optical Fiber. Optical fiber (or fiber optic) refers to the medium and the technology associated with the transmission of information as light pulses along a glass or plastic wire or fiber. Optical fiber carries much more information than the conventional copper wire and is in general not subject to electromagnetic interference and the need to retransmit signals. Most telephone company long-distance lines are now of optical fiber. Transmission on optical fiber wire requires repeaters at distance intervals. The glass fiber requires more protection within an outer cable than copper. For these reasons and because the installation of any of the new wiring is labour-intensive, few communities yet have optical fiber wires or cables from the phone companys branch office to local customers (known as local loops). A type of fiber known as single mode fiber is used for longer distances; multimode fiber is used for shorter distances. This is the diagram shown below: By analyzing and researching the three above cable I would recommend the Fiber Optic cable this is because I believe it has a high security and also has the following. Fiber optic cables have a much greater bandwidth than metal cables. This means that they can carry more data. Â  Fiber optic cables are less susceptible than metal cables to interference. Fiber optic cables are much thinner and lighter than metal wires. Data can be transmitted digitally (the natural form for computer data) rather than analogically. Identify the alternative forms of communication media and provide examples of their use in different forms of network. Microwave Microwave frequencies require a direct line of sight between sending and receiving station to operate. Microwave systems were the preferred method of communications transmission before the introduction of fiber optic. Radio The lowest-frequency domain that needed to name. This extends from wavelengths of a kilometre or so, the longest that will propagate through the interstellar medium, down to about a millimetre. The detection of radio radiation is often done using wave techniques rather than photon-counting, this is because of the low photon energies, and this offers distinct advantages for such applications as interferometer which astronomers working in the infrared and optical regimes view with some envy. From active nuclei, we often detect the synchrotron radiation in this range radiation produced energetic charged particles (mostly electrons) produce when they are deflected by the magnetic fields. a) Define the basic signal theory with the aid of diagrams? 1) In electronics, a signal is an electric current or electromagnetic field that is used to convey data from one place to another. The simplest form of signal is a direct current (DC) that is switched on and off; this is the principle by which the early telegraph worked. More complex signals consist of an alternating-current (AC) or electromagnetic carrier that contains one or more data streams. Data is superimposed on a carrier current or a wave this is by means of a process called a modulation. Signal modulation can be done by two main ways: analogue and digital. In recent years, digital modulation has been getting more common, while analogue modulation methods have been used less and less. There are still plenty of analogue signals around, however, and they will probably never become totally extinct. Except for DC signals such as telegraph and base band, all signal carriers have a definable frequency or frequencies. Signals also have a property called wavelength, which is inversely proportional to the frequency. 2) In some information technology contexts, a signal are simply that which is sent or received, thus including both the carrier and the data together. 3) In telephony, a signal has a special data that is used to set up or control communication. Almost everything in the world can be described or represented in one of two forms: analogue or digital. The principal feature of analogue representations is that they are continuous. In contrast, digital representations consist of values measured at discrete intervals. Digital watches are called digital because they go from one value to the next without displaying all intermediate values. Consequently, they can display only a finite number of times of the day. In contrast, watches with hands are analogue, this is mainly because the hands move continuously around the clock face. As the minute hand goes around, it not only touches the numbers 1 through 12, but also the infinite number of points in between. Early attempts at building computers used analogue techniques, but the accuracy and reliability were not good enough. Today, almost all computers are digital. Analogue and Digital Technology Analogue and Digital are the words we hear when people talk about Communication and Information Technology. What do the words Analogue and Digital mean? Analogy means a likeness between two things that are really quite different. For example the analogy between the brain and the computer or the heart and a pump. Digit means either a finger or toe, or one of the numbers 1 to 9. Some examples might help to explain what analogue and digital mean in technology. A simple example of analogue and digital technology Clocks are examples of analogue and digital technology. An analogue clock face can display the time without numbers. The hands keep moving all the time and they continue to rotate, just like the earth around the sun. This is the analogy between the movement of the sun and earth, and the hands of the clock. The digital clock displays the time in numbers, and the time displayed only changes at each minute. In the analogue clock the hands keep moving all the time, while the digital clock is more like an on and off movement. Each minutes the time moves and then stops for another 60 seconds, when it changes again. Some other examples of displaying information using analogue and digital forms. b) How the signal theory affects the choice of transmission methods and media? Analogue and Digital Signals Sound can be converted into analogue and digital electrical signals. Analogue Signal A microphone or handset of a telephone will convert sound into an analogue signal. The shape of the wave seen on an oscilloscope represents the volume and pitch. The diagram is shown below: This is called an analogue signal because, when the volume and pitch change, so does the shape of the wave. The signal is an analogue of the sound. Digital signal Today we see many sound systems described as digital. This means the sound is converted into digital signals so it can be transmitted or recorded. In the microphone example shown on the diagram above, the analogue signal is converted into a digital signal by electronic circuits. In a digital signal the electricity, this can be either on or off, is combined with a binary code. The voltage of the analogue signal is measured electronically, many thousands of times per second, by an analogue-digital converter. The analogue signal is converted into a 16 bit binary number, which gives 65,536 levels of voltage. In electronics 1 = ON and 0 = OFF. This means the binary number can be converted into an electrical signal. A diagram below shows the process of converting analogue signals into a binary numbers and digital signals. To keep the explanation simple the analogue signal has been converted into a 3 bit binary number, which means there are seven voltage levels. A digital-analogue converter reverses the conversion this is because the speakers (output device) need an analogue signal. Light and sound can be converted into binary numbers and digital signals that are used to record and transmit information. This diagram is shown below: Why are digital systems better than the analogue ones? An analogue signal is affected by changes in the voltage as it travels along a wire. If the voltage changes, so does the signal at the output. The digital signal is not affected by changes in the voltage this is because all that matters is whether it is ON or OFF. How signal affects transmission methods? Noise is any sound on the CD or record that wasnt there at the performance during the recording session. More generally, it is any unwanted signal that adds on to the information that is being transmitted. When a vinyl record is being made, noise is introduced at every step of the recording process, although of course the company makes an every effort to reduce such noise to as low a level as possible. The sound that reaches the microphones is converted into an electrical signal that is then recorded on a wide magnetic tape moving at high speed. This tape is then used to control the cutting of a master disc, from which moulds are then made. These in turn are used to mass-produce the records that are eventually sold in shops. Noise is produced at every step, not forgetting that introduced by your own stereo equipment. It can never be entirely eliminated. The same problems of noise are shared by any method of transmitting information, and are certainly by telecommunications, including telephone calls. In the production of vinyl records, the companies have used purely analogue this means to transfer the information representing the sound of the music from one point to another. That means they use an electrical signal that changes smoothly in strength, exactly modelling the smooth but complex changes in the sound. When a noise is created in the recording process because of tape hiss, dust on the master disc, electrical interference or any other cause this is added on as a random signal on top of the complex electrical signal representing the sound. There is no way that electronic equipment can tell such random noise from the original electrical signal, so there is no way it can be removed again without removing some of the original signal. We can see more clearly if we draw a graph of the level of the analogue audio signal over a period of time (diagram 1a). The shape of this graph represents both the changes in the electrical sound and the changes in the electrical signal that model it. Now if we add to this audio signal some random noise, this affects the shape of the signal, and this degrades the sound that your stereo reproduces (diagram 1b). The trouble with an analogue audio signal is that its exact shape has to be preserved if you are to hear the music exactly as it was when it was played. If there were a means of transmitting the signal so that only the overall shape of the signal mattered, then noise would not be so important. The port authorities used to find the shape of the bottom of the harbour, so that ships could navigate more safely. It certainly wasnt possible to drain the harbour and take a photograph of it, so what they did instead was send out a boat which travelled slowly across the harbour. Every few meters a person at the back of the boat dropped down a plumb-line (a weight at the end of a rope), until it reached the bottom of the harbour. The line had knots tied in it at regular spaces and the person called out the number of knots under water, so indicating the depth of the harbour at that point. A clerk wrote these down, and eventually it was possible for him to draw a graph of the shape of the harbour by using these numbers. The person in the boat had been taking samples of the depth of the harbour at frequent intervals, so that the graph would accurately describe the ups and downs of the harbour bottom.

Monday, October 14, 2019

The Dasani Scandal The Facts

The Dasani Scandal The Facts For many years, The Coca Cola Company has been forced to diversify their products because the fizzy drinks market was saturated and people were looking for healthier drink. So, in March 2004 Coca Cola decided to launch its bottled water Dasani in UK. And Coca-Cola wanted Dasani on everybodys lips last and it happened but for the wrong reasons. The origin of UK Dasani came to light when a complaint was made to the British Food Standards Agency over Cokes use of the word pure in its Dasani marketing. After some analysis, it seems that the Dasani water is only tap water from the mains supply in Sidcup, Kent. In fact the water submits a lot of treatments into a special plant. The raw product is first passed through three filters intended to extract particles, organic debris and chlorine before a final stage known as reverse osmosis a technique invented and perfected by Nasa. The result is a almost totally pure water. After having gone to the trouble of taking everything out, put three other things back into it calcium, magnesium and sodium bicarbonate. Apparently, Dasani tastes nicer that way, while still being as pure as bottled water gets. Research shows that the UK bottled-water market is all about the natural purity of the source. Yet Coke not only decided to sell purified tap water but to make a virtue of it. It stressed its NASA-style purification process could transform tap water into something more wholesome than natural spring water. Commercialized in United Kingdom the February 1st of 2004, the Dasani bottle water cost is only tap water sold 1, 42 euro for half a litter although the water supplier Thames Water sold it at 0,008 euro per litter that is to say 3000 times more expensive. In spite of Cokes claims that its NASA-approved reverse osmosis multi-barrier filtration system created water so pure it was better than the real thing, consumers thought they were getting little more than Brita filtered water at 95p a bottle. When illegal levels of cancer-causing Bromate chemicals were discovered, Coke had no choice but to recall 500,000 bottles and abandon the drinks launch in UK. Coke dumped its new bottled water following a cancer scare and an unprecedented consumer revolt. Consequences The entire UK supply of Dasani was pulled off the shelves because it has been contaminated with bromate, a cancer-causing chemical. Any increased cancer risk is likely to be small. However the levels are higher than legally permitted in the UK and present an unnecessary risk. Some consumers may chose not to drink any Dasani they purchased prior to its withdrawal given the levels of bromate in it.Therefore, Coca-Cola withdrew all the Dasani bottles in order to ensure that only products of the highest quality are provided to their consumers .The latter could get a refund if they wanted to. To sum up we can say that the brand lost part of its equity because now consumers wont trust coca cola. Coca Cola officials said that consumers needed to be educated and informed about the products. But here, it is a crucial point that Coke missed: transparency of information and truth. The fact that consumers do not trust Coca-cola anymore is likely to damage Cokes ability to relaunch Dasani in the U.K. as Nestlà © and other players will likely take this opportunity to remind consumers that they are selling spring water vs. the purified tap water Coke is selling. Of course, Coca cola is a big player in the field of the beverage industry, somehow, on the face of a fierce competition, it may lose ground and market shares with this scandal. This event could also damage the image of coca-cola in the UK and in the world Another consequence could be on the long run, the lack of confidence from consumers from developing countries. In fact, we know that Coke is very present in developing countries, and even if part of those consumers are not aware nor educated to be informed about the content of the products, the role of the media or humanitarian associations could make them quite reluctant to buy Coca Colas products. The Dasani scandal has left Coke nursing a  £25 million loss from canceled production contracts and advertising deals. The damage to the firms reputation is 20 times that figure, analysts say. The launch was an extraordinary gaffe for a company which has marketed its way to become the worlds most valuable brand, worth $70 billion, and which has often joked that one day every kitchen will have three taps: cold water, hot water and Coke. France TELECOM France Telecom S.A. is the main telecommunications company in France, the third-largest in Europe and one of the largest in the world. It currently employs about 180,000 people (half outside of France) and has 192.7 million customers worldwide (2010). In 2008 the group had revenue of à ¢Ã¢â‚¬Å¡Ã‚ ¬53.5 billion. and the current CEO is Stà ©phane Richard. The privatization step In September 2004, France Telecom became a private company. 115 years after its nationalization, the phone became again private in France. The French State sold a part of its shares so that it would not be the majority shareholder any more. On the 27th of July 2005, France Telecom announced the takeover of 80% of the mobile phone operator Amena which has 24% of market shares in Spain for 6.4 billion euro of which 3 billion correspond to a capital increase. France Telecom also informed of the NeXT scheme deployment that aimed at providing to its customers the set of telecommunications services that they need in an integrated way. Since the 1st of June 2006, France Tà ©là ©com tries to commercialize worldwide all its products under a single brand Orange. The France Tà ©là ©com logo called ampersand has a more rounded shape and the graphic guidelines have been modified. In June 2007, the French State sold again 5% of its France Tà ©là ©com shares; therefore, the public contribution (French State and ERAP) represents 27%. At the same time, France Tà ©là ©com resold Orange Netherlands and bought out the Spanish Internet service provider, Ya and the Austrian mobile phone operator, One. In March 2008, the media claimed that France Tà ©là ©com wanted to take over on the Scandinavian company TeliaSonera. This new firm would become the first European operator, however, this operation failed. On the 21st of September 2010, France Tà ©là ©com contributed up to 40% to the capital of Meditelecom (Mà ©ditel brand), the 2nd mobile phone operator in Morocco. When the operation was set up, Meditelecom had 10 mill ion customers. The agreement plans France Telecom to rise up to 49% of the capital by 2015. New management methods The NeXT scheme (2006-2008) is the recovery plan for France Telecom which aims at among other things, reducing costs and especially wage costs, carrying on a converging policy for its products and services, and grouping together all the brands under a unique one Orange except for the activities dealing with fixed line telephone which will stay under the designation France Telecom. Consequently, this led to the disappearing of numerous brands as Wanadoo and thousands of people were fired (the estimated percentage was 10%). The NeXT scheme introduced an aggressive management style. In 2004, 4000 employees were trained during 10 days to achieve in the field the new scheme. The top priority is to reduce workforce, thus new management techniques are implemented, and they aimed at damaging working conditions to force one part of the employees to leave willingly because they can not cope more psychological strain. By enhancing this phenomenon, France Telecom was diminishing the amount of re dundancy payments. The scandal After the transition period, between the beginning of January 2008 and the end of January 2010, thirty-four France Telecom employees committed suicide, some leaving notes blaming stress and misery at work. In October 2009, the wave of suicides led former Deputy CEO Louis-Pierre Wenes to resign under trade union pressure, to be replaced by Stephane Richard.Faced with repeated suicides, the company promoted Stephane Richard to chief executive officer on 1 February 2010, while Didier Lombard will remain as chairman. The official said 23 FT employees had now killed themselves this year, compared with 19 in 2009. The rate this year is slightly ahead of the French average of 17 suicides per 100,000 people in 2006, according to World Health Organization figures. France Telecom has 181,000 employees, with 100,000 in France. Union officials attribute the suicide surge to stress And apparently FT was aware by trade unions of the big tensions and pressure among the employees but decided to do nothing. Consequences In France and in Europe Orange is still the first operator but its image is strongly damaged because of the series of suicide. The France opinion was particularly shocked of the working conditions in this company which lead so many people to suicide. A commission decided to set up an investigation on FT to enlighten responsibilities in theses deaths. Benetton advertising by Toscani Every one knows the famous Italian fashion brand Benetton. And all those over twenty years old know these advertising campaigns born from the collaboration between the Group Benetton and the photograph Oliviero Toscani, in which topics, images, confrontations and situations were provocative. If you dont know what we are talking about, lets just have a look to some of those ad It is obvious that those ads play it both ways : commercial advertising, and charity campaign. According to Oliviero Toscani, todays businesses must have a social and political responsibility, they should not spend their profits ahead of basic human principles. Ultimately the famous photographer underlines precisely the fact that in our occidental societies, we never questioned values such as democracy and capitalism, as if they were obvious. Therefore, what is the Benetton advertisements bring? For the photographer side, they allow people asking themselves what is advertising, and think in a critical way about capitalism and the society. Because for him, nowadays companies shouldnt give priority only to economic interests, they should be more engaged than that. So thats what he did for those advertisements for Benetton. And for the Group, those advertisements bring a lot of talk, debate, word of mouth, positive (because it shows that the brand is engaged for equality of people, for stopping legal murder and death sentences, think outside the box) or not (because the way used to pass the message, the images used were shocking, and clearly unethical), but it makes people talking about the brand, and that is what is important for a brand, that people know its name, talk about it all over the world. And despite numerous boycott offs, the group still posted a profit in 2000 up 10% over the year before. But nothing last forever, and this adventure of trying an activist approach of advertising ended in 2000. Volvic and its drinking water in Niger operation When we talk about marketing ethics, it is necessary to distinguish ethical and legal aspects of the framework. An unethical decision or action lead by a company is not necessarily illegal and vice versa. So one effective way to integrate ethical marketing in a positive way is to be actively engaged for a social cause. A really good example of such a social and ethical engagement is the operation 1L = 10L lead by Volvic, a French brand of drinking water, in 2006. The promise was simple : every time a consumer bought one liter of Volvic water, Volvic pledged to fund construction of wells in Niger, so that ten liters of drinking water can be drawn. The results of this operation have been spectacular. Volvic has seen a great increase in its sales, and has financed the construction and the maintenance of 16 wells for 10 years. All this provided through a partnership between the brand and the Unicef organization. Thus marketing ethics has allowed to simultaneously satisfy several requirements : the villagers in Niger who benefited from drinking water infrastructure the consumer who felt happy to have contributed to this, in their small extent, but preferring this proposal instead of a reduced price in a competitor for example Volvic which saw its sales rise and its image permanently associated to a high value, and a great story. And we can go further in the positives consequences of this type of marketing action : the Unicef organization enjoyed a high visibility without incurring the sometimes controversial direct marketing expenditures employees of Volvic have been naturally associated to the action and adhered more easily to a social and thus more motivating project than just a simply growth objective the shareholders also enjoyed this operation through the financial efficiency of the device