Strategic Management and Leadership Report on Apple Inc Essay

Strategic Management and Leadership Report on apple Inc - Essay ExampleThe investigator of this paper tells that the initial years of the company exhibited great prospects for Apple Computer, Inc., but soon the company had considerable declining sales. This was primarily because of the technological failures more than any other reason. During this period Apple Computer produced microcomputers as a way forward from the computers that were produced by the IBMs mainframe computers. Though the Apple I started off well, in the early years of 1980s, the sales for Apple Computers drastically reduced, as the platform (Macintosh) of the Apple was not matched with the prevalent computers of the time. In the mid-1980s after continuing to experience declining, the sales company founder Steve Jobs was fired from his induce organization. During Jobs absence the company was negatively affected by the introduction of competitor Microsofts DOS operating system. Soon, the market leadership of App le was a thing of past, as Microsoft was more user friendly. Steve Jobs would eventually rejoin the company and call for a series of crude ideas. The company placed new emphasis on innovation and produce items like the iPhvirtuoso, iTunes, iPod and iPad, all of which became immensely popular across the globe. From Apple Computers, the company shifted to the name Apple, Inc. as it enabled buyers to understand that the company also produced other items apart from computers. (Apple computer, inc., 2011). today Apple, Inc. is recognized as the worlds leading technology company and has a ubiquitous outside(a) presence. When one examines the financial figures from the time Jobs returned, the results are truly staggering. Essentially, he brought an organization from the brink of bankruptcy to one annually generating $25 billion dollars in net income and a stock valuation exceeding $four hundred (Apple, 2011). Currently Apple competes in a variety of market sectors mp3 players, smart ph ones, personal computers, tablets, and they are rumored to be entering into the television market (Elmer, 2011). It follows that the organization has a variety of competitors, including Microsoft operating systems, a glut of mp3 and